FLOORtalk

Adam Nonn, president and CEO Nonn’s Kitchen Bath and Flooring, discusses the addition of appliances to the product mix at the company’s stores, the type of appliances offered and the percentage of floor covering customers that also buy appliances, cabinets, and countertops. He also discusses the various means and frequency of communications the company has with customers and his expectation for retailer attrition in the future, as well as his reliance on industry-specific software and its benefits to the company

Adam Nonn, president and CEO Nonn’s Kitchen Bath and Flooring, with stores in the Madison and Milwaukee metro areas of Wisconsin discusses the acquisition of Malkins Flooring of Menomonee Falls, of the greater Milwaukee area. Nonn talks about the Malkins operation, its history, product selection, customer base and plans for the operation. Malkins will continue to under the Malkins banner.

John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, talks about responses he has observed when his clients have taken advantage of the free Google My Business listing and its importance to retailers. Simonson talks about the importance for retailers to invest in Google My Business, Google My Local, digital marketing, and social media, and to hire a person to manage these functions, as well as becoming used to spending on these options.

John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, talks more about Google Local Service ads about and about how plans for the program include expansion into new service categories and into new geographic areas. He discusses the costs, which vary by location and by category. Also discussed is a free offering from Google, Google My Business, and the Google My Business knowledge panel which appears on the search screen after certain searches complete with a map and specific information regarding the company’s offerings.

John Simonson, president of Webstream Dynamics and 5-Star Store Reviews, discusses how the internet has become the prime tool for building traffic into retail floor covering stores. He also talks about Google’s Local Service ads, ads that place local service providers such as plumbers, electricians, locksmiths, and now, carpet cleaners, in front of consumers looking for these services in certain local markets. Simonson talks about how this service works, how Google vets service providing companies.

Michael Martin, president and CEO of NWFA talks about the group’s recent expo in Tampa, the turnout in attendees and exhibitors, the grow in both categories. He also discusses the educational events and demonstration that took place at the expo, and the unique membership of the association and a recent survey the group conducted to learn how consumers view wood flooring.

Michael Martin, president and CEO of the National Wood Flooring Association (NWFA), from the annual NWFA Expo, discusses the recent research the organization has done on consumer preference for wood flooring and feelings toward wood look alike products. He also talks about some of the new developments in wood flooring, including a version of waterproof wood. Also discussed is the problem of the shortage of qualified in the flooring industry.

Michael Martin, president and CEO of the National Wood Flooring Association (NWFA) talks about the group’s recent expo in Tampa, Fla., the turnout in attendees and exhibitors, the growth in both categories. Martin also discuss the unique membership of the association and a recent survey the group conducted to learn how consumers view wood flooring. He also discusses the educational events and demonstrations that took place at the expo.

Scott Levy, president of Arley Wholesale, talks about the unique elements of installation in the ceramic sector, the importance of developing a meaningful ceramic area in a retail showroom, and how to develop an attractive ceramic display. Levy also discusses the most productive ways for retailers to add ceramic to their mix as he previews Coverings.

Scott Levy, president of Arley Wholesale, discusses retailers adding ceramic tile to their product offerings as well as retailers that are already handling ceramic expanding the category. Levy also talks about steps retailers can follow to add ceramic to their offerings and the educational process involved.