Founder of The Profitable Florist

Tim Huckabee, founder of The Profitable Florist, is a key influencer in the floral sector, renowned for his business coaching and education tailored to floral professionals. Beginning his journey in a New York flower shop in the early ’90s, Tim has since impacted over 7,000 floral businesses globally, offering expertise in sales, customer service, and business strategies to enhance profitability and customer engagement.

His holistic training approach not only covers business essentials but also emphasizes the human element, focusing on communication and customer needs. With a shift to online training, Tim continues to broaden his reach, offering strategic advice to floral businesses at various stages, aiding their growth and adaptation in the dynamic floral industry.

The Profitable Florist: https://www.theprofitableflorist.com/

[email protected]

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Amber Taylor’s journey from fresh to sustainable floristry

Exploration of sola wood flowers, crafted from the shola pith plant, offering an eco-friendly alternative to traditional floristry

Discussion on the sustainability aspect of wood flowers, their durability, and the process of creating these unique blooms

Insight into the care and maintenance of sola wood flowers, including tips for keeping them dust-free and vibrant

Amber’s transition from working with fresh flowers to embracing wood flowers, influenced by her family’s history in floristry

The challenges and solutions in customer satisfaction and returns in the wood flower industry

Marketing strategies and the impact of SEO on Wood Flower Barn’s growth

The introduction of home decor items to complement wood flowers and the logistics of shipping and returns

Future aspirations for Wood Flower Barn, including the dream of opening a brick-and-mortar store

Amber’s experience with Etsy and her move to a more supportive platform, West Tenth

The Floral Shop podcast game show, where Amber showcases her knowledge on floristry

Owner and Designer of Wood Flower Barn

With over 10 years in the floral industry, owner and designer, Amber knows how to create beautiful, unique arrangements that will last year after year. She has a keen eye for detail and a persistence for quality.

Based in Salt Lake City, Utah, Wood Flower Barn prides itself on being a small, American, family-owned business with high ethical standards. Opening in June 2020, it has brought handcrafted, everlasting designs to people across the United States (and even a few to Canada!).

Amber is first and foremost a mother and has always strived to bring value to her family while having something to work towards. She started Wood Flower Barn as a way to stay creative and sharp while having the opportunity to stay home and raise her kids.

In her spare time, she enjoys getting outside (especially into the mountains), mountain biking, hiking, seeing/experiencing new places, and sharing great food with loved ones.

Website: woodflowerbarn.com

Facebook: facebook.com/woodflowerbarn

Instagram: @woodflowerbarn

West Tenth Marketplace: https://www.westtenth.com/shop/ut/salt-lake-city/wood-flower-barn

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Discover how a study abroad experience in London sparked Jessica’s passion for floral design, leading her to transition from interior design to opening her own flower shop, Cymbidium Floral, in New Hampshire

Learn about Jessica’s approach to nurturing long-standing relationships with her community through her floral services, witnessing her clients’ life milestones

Jessica shares how her background in interior design influences the inviting and aesthetically pleasing atmosphere of Cymbidium Floral

Insight into how Cymbidium Floral utilizes simple yet effective photography techniques to showcase their arrangements, enhancing their online presence

Understand the rationale behind offering a wide range of price points, ensuring that Cymbidium Floral caters to varied budgets while maintaining quality

Explore the unique courier service system that Cymbidium employs for their delivery service, ensuring flexibility and efficiency

Jessica delves into the eco-friendly practices at Cymbidium Floral, from composting floral scraps to avoiding floral foam, highlighting their commitment to environmental stewardship

Jessica shares her approach to dealing with client feedback and the importance of maintaining a positive, solution-focused attitude

Owner/Founder of Cymbidium Floral

Jessica first became interested in floral design while studying abroad and interning with one of London’s leading florists. After graduating from Cornell University with a degree in design, she worked for several major retail and event florists in the Chicago area. When she and her husband Mike decided to move to New England, they fell in love with the historic town of Exeter; Jessica opened Cymbidium Floral there in April 2005.

Known for her striking color combinations & love of texture, Jessica’s signature arrangements have a distinctive quality that make them uniquely beautiful. When not in the shop, Jessica can be found spending time with her husband and their kids, Cooper and Ella, gardening, or out walking around town.

Cymbidium Floral’s Website: https://cymbidiumfloral.com/

Cymbidium Floral’s Social Media Profiles:

https://www.facebook.com/cymbidiumfloral/

https://www.instagram.com/cymbidiumfloral/

https://www.pinterest.ph/cymbidiumfloral/

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Carmela’s transition from a floral employee to an entrepreneurial powerhouse

Insights into the strategic expansion and the interplay of fear and excitement in business growth

Operational strategies and teamwork that fuel Orchid Republic’s success

The business model focusing on retail, weekly accounts, and special events

Effective marketing and customer engagement practices that have built a loyal clientele

The significance of an online presence and the move towards nationwide shipping

Carmela’s advice to budding entrepreneurs in the floral industry

A fun game show segment that tests Carmela’s floral knowledge and provides entertaining educational content for the audience

Founder and owner of female-led Orchid Republic Floral Boutique

Carmela DeCastro is a co-founder and a visionary force behind Orchid Republic Floral Boutique, a distinguished floral business with multiple locations in California. Her journey in the floral industry began from humble beginnings, where her passion for flowers and innate creativity led her from being a floral enthusiast to a successful entrepreneur. Carmela’s expertise in marketing and her innovative approach to floral design have been pivotal in establishing Orchid Republic as a prominent name in the industry, known for its unique arrangements and exceptional customer service.

In her role at Orchid Republic, Carmela has been instrumental in driving the company’s growth, from expanding its physical presence to launching a nationwide shipping service, catering to a broader audience. Her strategic vision and dedication to her craft have not only contributed to the boutique’s success but have also set new benchmarks for excellence in the floral business. Carmela’s story is one of inspiration, illustrating how passion, when combined with hard work and vision, can blossom into a thriving enterprise that brings beauty to people’s lives across the nation.

Orchid Republic Floral Boutique Website: https://orchidrepublic.com/

Subscription Services: https://orchidrepublic.com/pages/floral-subscription

Social Media Profiles:

https://www.facebook.com/orchidrepublicusa/

https://www.instagram.com/orchid.republic/

https://twitter.com/orchidrepublic

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Jeroen shares his intriguing transition from growing up amidst the tulips in Holland to pioneering his own tulip paradise in the United States, creating a bridge between traditional farming and modern entrepreneurship

Learn about Wicked Tulips’ innovative approach, where visitors are not just buying flowers; they’re immersing themselves in a floral adventure, picking their blooms directly from the earth and connecting with nature in a way that’s both rare and revitalizing

Get insider details on the operational magic that makes Wicked Tulips a success story, from their special events to the nitty-gritty of managing a flower farm that captivates thousands

Discover how Jeroen’s farm uses the power of social media and email marketing to foster a community of tulip enthusiasts, ensuring their events are eagerly anticipated and sold out seasons in advance

Hear how Wicked Tulips weathered the pandemic with creativity and community support, transforming challenges into opportunities and continuing to spread joy through flowers

Don’t miss Jeroen putting his floral knowledge to the test in our light-hearted game show segment

Co-founder at Wicked Tulips Flower Farm

Jeroen Koeman is a tulip farmer and entrepreneur from Rhode Island, originally hailing from Holland where he was raised on a tulip farm. His early experiences on the farm influenced him, though he initially steered away from agriculture in his early adulthood. After college, a newfound inspiration led him to the flower industry, eventually guiding him to establish Wicked Tulips Flower Farm in the United States, where he introduced a direct-to-consumer model that connects visitors with the joy of picking their tulips straight from the field.

At Wicked Tulips, Jeroen has innovated the traditional flower farm model, focusing on customer experience and sustainable practices. His approach has garnered significant attention, creating a flourishing business that attracts thousands of visitors each season. Jeroen’s passion for tulips and commitment to providing a unique floral experience has positioned him as a notable figure in the agricultural and entrepreneurial landscape.

Wicked Tulips Flower Farm Website: https://wickedtulips.com/

Online Bulb Store: https://wickedtulips.com/collections/all-bulbs

Event Ticketing: https://wickedtulips.com/pages/tickets-main-page

Visitor Info: https://wickedtulips.com/pages/visitor-101

Social Media Profiles:

https://www.facebook.com/wickedtulips

https://www.instagram.com/wickedtulips/

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Entrepreneur. #1 Florist in the South.

Christy Halsey is the owner and principal designer of the Colonial House of Flowers in Atlanta, Georgia. Since taking over in 2011, Christy has modernized this shop, established in 1968, shifting its focus from traditional funeral arrangements to innovative design collaborations with major corporations and cultural institutions. Her business philosophy emphasizes authenticity and personal connection, which she believes are key to her success. 

Christy is also an industry educator, known for her role as the Mayesh Design Star in 2017, where she produced instructional videos and workshops. Embracing the Japanese art of Ikebana, she values the beauty in imperfection. Recently, she’s streamlined her business to focus more on her passion for floral design and fostering relationships, demonstrating a commitment to personal fulfillment and professional excellence.

The Flower Podcast: https://www.theflowerpodcast.com/christy-hulsey

Slow Flowers Podcast with Debra Prinzing: https://www.slowflowerspodcast.com/tag/christy-hulsey/

https://blog.mayesh.com/slow-flowers-podcast-feat-pat-dahlson-christy-hulsey

 Mornings With Mayesh: 

https://www.youtube.com/watch?v=gHEGehRyPaU (around the 30 min mark)

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Owner of Wild Blossoms Studio
Mom. Wife. Horticulturist. Floral Designer. Truth Seeker. Medical Freedom Advocate.

Elycia Feldman, the visionary behind Wild Blossom Studio, brings a unique fusion of art and horticulture to the floral design industry. With her journey starting in high school and blossoming into the creation of her studio, Elycia’s passion for plants and art has crafted a signature style that sets Wild Blossom Studio apart. Her commitment to collaboration, sustainability, and education enriches her work and inspires the floral community. Elycia’s partnership with photographer Melody Stevenson elevates her designs, showcasing the stunning beauty and intricate details of her floral arrangements.

Elycia Feldman’s Wild Blossom Studio stands as a testament to her passion for floral design, her commitment to education and community, and her innovative approach to combining artistry with horticulture.

[email protected]

Wild Blossom Studio‘s website for insights into Feldman’s work, educational content, and collaboration highlights

Social Media Profiles:

Facebook

Instagram

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