Floral Shop Podcast

By Ziv Raviv

Welcome to the Floral Shop Podcast, the freshest pick for florists and flower shop business owners looking to blossom in the floral industry! With each episode, we aim to plant seeds of knowledge and ... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Floral Shop Podcast:

How many episodes does Floral Shop Podcast have?

The podcast currently has 27 episodes available.

Floral Shop Podcast episodes:

July 30, 2024Episode 17: Preserved Blooms: Charina Cabanayan’s Floral Innovations
Show Notes:
From childhood fascination with flowers to a thriving floral business
Influences from her grandmother’s rose garden and her transition from fashion design to floristry
Specialized in creating botanical gifts, including dried flowers in glass containers
Transition from growing and drying flowers to sourcing from local farms
Methods of drying flowers: natural hanging and pressing
Best practices for displaying dried flowers to ensure longevity
Advice on refreshing and maintaining floral arrangements
Development of floral greeting cards combining 2D and 3D art
Collaborations with local artists to create unique designs
Managing a small, dedicated team with a mix of in-house and remote workers
Strategies for business growth, including partnerships with a sales team
Seasonal business dynamics and how Charina utilizes the off-season for planning and strategy
Evolution from in-person events to a strong online presence
Future plans for SEO, email marketing, and press outreach
Expansion plans for Orchid and Pine, including potential international sales
Creating a studio experience that engages all five senses with floral beauty
This episode features an interview with:

CHARINA CABANAYAN
Owner of Orchid and Pine
Charina Cabanayan is an artist, creative and multi-passionate entrepreneur. She started Orchid & Pine Studio in 2022, combining her love for flowers, design and well being to create a collection of one-of-kind botanical gifts for all the senses.
Charina is passionate about flowers which stems from her grandmother who had the most magical rose garden.
Charina started her journey in design with a BFA in Fashion through California College of the Arts in San Francisco. While working as a designer and boutique owner, she discovered the amazing health benefits of Yoga. She began to integrate yoga and energy healing practices into her daily routine to bring a more holistic and spiritual balance to her fast paced life as an entrepreneur.
Charina is a creator at heart and cannot imagine a life without working with her hands – whether it’s through gardening, painting, making things or energy healing.
These days you can find Charina practicing and teaching community yoga, going on long hikes with her dog, playing in the river with her family or curled up in a sunny spot with a great book.
Important Links and resources mentioned:
To learn more about Charina and her botanical design studio, visit www.orchidandpine.com
diving deeper:
If you loved what you heard today and are eager to bring some of those ideas to life, don’t forget to grab our FREE resource—the Brainstorming & Organizing Thoughts Worksheet. It’s designed to help you capture and organize your creative floral concepts effortlessly.
Click download now and get your free copy and start turning those floral dreams into reality.

Download Now
...more
24min
July 25, 2024Episode 16: Raquel Lovern Harris’ Rise in Floral Design
Show Notes:
Learn about Raquel’s background and how she transitioned from her family’s tamale business to founding RLoveFloral
Overview of Raquel’s business, including weddings, events, parties, and classes
How growing up in an event-centric family business shaped Raquel’s career in floral design
Raquel’s leap from event planning to floral design and the lessons learned from her first wedding project
Insights into how Raquel scaled her business from small weddings to high-budget events
Raquel’s tips on leveraging photography, social media, and collaborations to market a floral business
Raquel’s passion for teaching floral design through in-person and online classes, and her mentorship program
How Raquel manages her floral business while being a working mom
This episode features an interview with:

RAQUEL LOVERN HARRIS
Founder of RLoveFloral
Raquel Lovern Harris is the founder of RLoveFloral, a Dallas-based floral design company specializing in weddings, events, and floral classes. With 15 years of experience, Raquel has grown her business from modest beginnings to designing high-budget weddings and offering a range of educational programs.
Her background in her family’s tamale business and a strong foundation in event planning have been pivotal in shaping her career. Raquel is passionate about sharing her knowledge and inspiring the next generation of florists.
Important Links and resources mentioned:
Visit RloveFloral’s website
Social Media Profiles:
Instagram
Twitter
Pinterest
Raquel’s Classes and Mentorship
diving deeper:
If you loved today’s episode and want to elevate your flower shop’s presentation, make sure to check out our FREE ‘Editable Menus’ Canva template. It’s perfect for customizing your shop’s menus with ease.
Click the download button below to access this FREE resource and start impressing your clients with beautifully designed, customizable menus.

Download Now
...more
28min
July 16, 2024Episode 15: Jill Tate’s Creative Journey from Hobby to Business
Show Notes:
Meet Jill Tate from Honeysuckles Flowers, a florist originally from Atlanta, Georgia
Jill shares her story of transitioning from nursing to floristry, inspired by her grandmother’s and mother’s love for flowers
How Jill’s first wedding project turned her hobby into a thriving business
Jill discusses how her design process has evolved from personal events to professional gigs
The importance of educating clients and working within their budget
Jill’s experience with fulfilling unique client requests, such as floral wraps for high chairs
Tips on managing flower storage without a commercial refrigerator
How Jill donates leftover flowers to senior communities and assisted living facilities
Jill’s approach to pricing floral arrangements and working with clients’ budgets
The importance of a personalized approach in the floral business
Jill’s use of social media and word-of-mouth to attract clients
Jill’s aspiration to transition fully from nursing to floristry
How Jill’s family and neighbors support her business during larger events
Jill’s tips for pursuing a passion in floristry
Jill participates in the Floral Shop Podcast game show, winning a Google Ad campaign setup
This episode features an interview with:

JILL TATE
Owner of Honeysuckles Flowers
Jill Tate is the owner of Honeysuckles Flowers, a floral design business based in North Carolina. Originally from Atlanta, Georgia, Jill has been surrounded by flowers all her life, thanks to her grandmother and mother.
She began her floral career unintentionally when asked to do the flowers for a friend’s daughter’s wedding. Jill is passionate about creating beautiful arrangements and providing personalized service to her clients.
Important Links and resources mentioned:
Visit Honeysuckles Flowers’ website
Social Media Profiles:
Instagram
LinkedIn
diving deeper:
If today’s podcast inspired you, elevate your floral brand’s Instagram presence with our free guide – Grow Your Floral Brand with 400+ Effective IG Hashtags. Harness the power of targeted hashtags to boost your visibility and engage with a community passionate about flowers.
Grab your FREE guide now and start your journey to Instagram success!

Download Now
...more
20min
July 05, 2024Episode 14: Mastering the Floral Game: Insider Tips from The Flower Bar’s Nancy White
Show Notes:
Learn how Nancy transitioned from sales and marketing to the floral industry, driven by a lifelong love for flowers
Discover how Nancy’s self-designed wedding flowers sparked her floral journey and led her to pursue formal training at the New York Botanical Garden
Hear about Nancy’s early days as an intern and her eventual purchase of The Flower Bar, despite knowing little about the floral business
Nancy reveals the business practices and systems she implemented to quadruple her revenue, emphasizing the importance of professional training and continuous improvement
Insights on managing customer expectations, training new employees, and addressing business hiccups with proactive solutions
Nancy shares her experiences juggling roles as a business owner, designer, and community member, all while ensuring exceptional service
How Nancy successfully integrated event decor into her business, leading to significant growth and larger projects, including a $78,000 wedding
This episode features an interview with:
NANCY WHITE
Owner of The Flower Bar
Nancy White is the owner of The Flower Bar in Largemont, New York. With a background in sales, marketing, and art, Nancy made a bold career shift to floral design.
Over the past 13 years, she has grown her business significantly, focusing on delivering extraordinary experiences to her clients. Nancy’s dedication to quality, customer service, and continuous improvement has made The Flower Bar a beloved floral shop in her community.
Important Links and resources mentioned:
Visit The Flower Bar’s website
New York Botanical Garden Floral Program: NYBG Adult Education
Social Media Profiles:
Facebook
Instagram
Youtube
diving deeper:
Loved today’s podcast insights? Enhance your online marketing with our free resource – Accelerate Your Backlink Outreach with Ready-to-Use Email Templates. Streamline your efforts, save time, and connect seamlessly with potential partners.
Get the FREE resource now and watch your floral shop’s online presence bloom!

Download Now
...more
39min
June 28, 2024Episode 13: Meg Fleming’s Floral Farm Adventures
Show Notes:
Overview of Sea Blossoms, combining wedding/event decor with flower farming
Meg’s journey from focusing solely on events to incorporating flower farming
Insights into starting and growing a flower farm, including challenges and successes
Discussion on seasonal planning and choosing flower varieties
The impacts of flower farming on wedding decor and business operations
Cost and labor considerations for starting a flower farm
Marketing strategies and customer engagement post-wedding
Future vision for Sea Blossoms, including rebranding and business growth
Benefits and logistics of sourcing flowers directly from a farm
This episode features an interview with:

MEG Fleming
Owner of Sea Blossoms Events
Meg Fleming is the owner of Sea Blossoms, a floral design business based in New Jersey. Meg started Sea Blossoms focusing on wedding and event decor, but in the past two years, she has expanded into flower farming.
This shift has allowed her to grow and use her own flowers, creating a more sustainable and locally-focused business. With a background in both design and hands-on farming, Meg brings a unique perspective to the floral industry.
Important Links and resources mentioned:
Visit Sea Blossoms Events’ website
Social Media Profiles:
Facebook
Instagram
diving deeper:

Enjoyed today’s episode? Elevate your floral shop with our free guide – Attract More Prospects with Stunning Flyers. Discover how to create flyers that capture your shop’s essence and attract more customers. Enhance your visibility and grow your business.
Access your FREE resource now and start transforming your shop’s appeal!

Download Now
...more
30min
June 21, 2024Episode 12: From Junior Florist to Shop Owner with Trevor Whalley
Show Notes:
Introduction to Trevor Whalley from Fantasy Florist, a floral shop in Northern Virginia
Trevor shares his unique journey into the floral industry, starting as a delivery driver and eventually taking over the business
Discussion on the challenges and rewards of running a floral shop, emphasizing the importance of passion and dedication in the industry
Trevor’s transition from an employee to the manager and owner of Fantasy Florist, with insights into the mentorship and support he received
The impact of the COVID-19 pandemic on the business and how Fantasy Florist adapted and thrived during and after the pandemic
Trevor’s approach to managing and motivating his team, ensuring a collaborative and inclusive work environment
The significance of weddings and corporate events for Fantasy Florist, and the strategies used to manage these larger-scale events
Seasonal trends and proactive marketing efforts to maintain business during slower periods
The importance of an optimized website for attracting and retaining customers
This episode features an interview with:

TREVOR WHALLEY
Owner/Lead Designer of Fantasy Florist
Trevor Whalley is the owner and lead designer of Fantasy Florist, located on the outskirts of Washington, DC, in Northern Virginia. He began his career in the floral industry as a delivery driver and quickly immersed himself in all aspects of the business.
With a passion for entrepreneurship, Trevor learned the ropes from his mentor, Carlos, and gradually took over the business in 2017. Under his leadership, Fantasy Florist has expanded its services to include weddings, corporate events, and everyday floral designs, thriving even during the challenges posed by the COVID-19 pandemic.
Additionally, for those planning events, check out the fantastic tent floor options from our trusted stage rental company partner, perfect for creating a memorable experience.
Important Links and resources mentioned:
Visit Trevor’s website
Social Media Profiles:
Facebook
Instagram
diving deeper:

If you liked this episode, you can get instant access to our free resource – Google Ads Keyword Planning. It’s crafted to enhance your ad campaigns and improve your results.
Get your FREE guide now and start optimizing your Google Ad strategies!

Download Now
...more
34min
May 17, 2024Episode 11: Jennifer McGarigle and the Art of Floral Design
Show Notes:
Jennifer discusses the origins of her business and the thought process behind its distinctive name
Insights into Jennifer’s favorite projects, including large-scale installations and the intricacies of floral arrangement
Jennifer talks about her passion for teaching and how she compares it to hosting a party, blending education with entertainment
Discussion on managing a floral business, dealing with inventory, and customizing client experiences
Jennifer shares her future aspirations, including scaling down to focus more deeply on projects that are most meaningful to her
The episode concludes with a fun and educational Q&A session where Jennifer shares tips on maintaining flowers and incorporating them into events
This episode features an interview with:

JENNIFER MCGARIGLE
Founder/Owner of Floral Art LA
Jennifer McGarigle is a renowned floral designer based in Los Angeles, California. She founded Floral Art in 1995, focusing on high-end floral design for events, homes, and corporations.
Known for her unique ability to blend the worlds of design and floral artistry, Jennifer has created installations for prominent clients and events, including luxury brand launches and major art installations. Her work is characterized by a bold use of color and innovative design that challenges traditional perceptions of floral art.
Important Links and resources mentioned:
Visit Jennifer’s website at Floral Art LA to view her portfolio and learn more about her workshops
Social Media Profiles:
Facebook
Instagram
Youtube
diving deeper:

If you enjoyed this episode, unlock our free resource – Floral Business Outreach Organizer. It’s your next step to enhancing connections, expanding your reach, and growing your floral venture.
Access your FREE guide now and take your business to the next level!

Download Now
...more
26min
May 10, 2024Episode 10: Elle Torres’ Path to Timeless Florals
Show Notes:
Elle shares how a challenge in sourcing artificial roses for a project led to the discovery and passion for preserved roses
Insights into the preservation process and how it started with sourcing preserved roses from Ecuador
Introduction to Rose Maven’s signature Parisian-style boxes and the evolution to hexagon glass and brass arrangements
Elle discusses the flexibility of working with clients on customized arrangements and the importance of meeting customer needs and preferences
Strategies for differentiating Rose Maven in a competitive market, the importance of networking, and leveraging word-of-mouth referrals
Examples of how preserved flowers are used in various settings, including corporate events and personal decor
Elle talks about potential collaborations with hotels and other businesses to expand Rose Maven’s presence
This episode features an interview with:

ELLE TORRES
Founder of The Rose Maven
Elle Torres is the visionary behind Rose Maven, a boutique specializing in preserved roses based in Boston, Massachusetts. Known for their unique hexagon arrangements and innovative designs, Rose Maven has made a name in the floral industry by offering stunning, long-lasting floral creations.
Elle’s journey began with an idea to create flower walls and evolved into a thriving business focused on preserved roses, incorporating eco-friendly practices and creative design.
Important Links and resources mentioned:
Visit Rose Maven online: https://www.therosemaven.com/
Social Media Profiles:
Facebook
Instagram
diving deeper:

If you liked this episode, don’t miss out on our free – Quote System Template. It’s a simple tool to help you streamline your quoting process, ensuring accuracy and efficiency in your business.
Grab your FREE template now and enhance your operational workflow!

Download Now
...more
26min
May 03, 2024Episode 9: Creative Collaborations: Merging Media, Flowers, and Community
Show Notes:
How a school paper led Holly to her first job in a flower shop
Holly’s transition from shop helper to her first design job at Flora Flora in Kirkland
The story behind the creation and re-launch of her floral studio
Holly explains how she blends flowers with fashion and accessories to bring nature closer to people
Insights into how Holly uses social media and collaborations to enhance her business visibility and sales
Holly discusses her most challenging and rewarding design projects, including large-scale installations and the Northwest Flower and Garden show
Holly’s continuous learning journey in floral design and her plans for future education and certifications
Fun floral facts and a quiz that tests Holly’s knowledge of floral design basics
This episode features an interview with:

HOLLY BERRY
Founder of A Natural Design
Holly Berry is an accomplished florist and the creative force behind A Natural Design, located in Woodenville, Washington. With a passion that bloomed in high school, Holly has nurtured her career from the roots of a simple classroom assignment to the blossoming enterprise she runs today.
She specializes in integrating natural beauty into everyday life, pioneering the concept of “floral fusions” that combine traditional floral arrangements with fashion and lifestyle elements.
As a seasoned event stylist and content creator, Holly continues to innovate in the floral industry while inspiring others through her workshops, social media presence, and community collaborations.
Important Links and resources mentioned:
A Natural Design website: https://www.anaturaldesign.com/
Social Media:
Facebook
Instagram
Twitter
Patreon Page: https://www.patreon.com/HollyBerry
Bloom TV collaboration: https://bloomtv.maz.tv/?paths=/apps/4017/181606/181611/184183/219457

diving deeper:

If today’s insights sparked your enthusiasm, why stop here? Elevate your floral shop’s strategy with our Free SWOT Analysis Worksheet. Tailored for floral entrepreneurs, this tool empowers you to dissect your business dynamics and cultivate a flourishing future.
Download your FREE resource now and start optimizing your floral shop for success!

Download Now
...more
22min
April 25, 2024Episode 8: Robin Blood’s Journey to Flower Farming
Show Notes:
Hear how Robin’s career in powerlifting equipment sales laid the groundwork for discipline and success in flower farming
Robin discusses building her own home and how this ambitious project was a precursor to starting her farm
Insights into the various aspects of running a successful flower farm, from soil improvement using sustainable methods to creating a customer-centric business model
Robin shares her initial struggles with poor soil and zero farming experience, and how she turned these challenges into opportunities
Learn about B. Blumen’s innovative approaches to marketing, community engagement, and creating a strong brand presence through social media and local involvement
Robin talks about her plans for expanding into weddings, events, and possibly venturing into educational workshops on flower farming.
This episode features an interview with:

ROBIN BLOOD
Founder of B. Blumen Flower Farm
Robin Blood is the visionary founder of B. Blumen Flower Farm in Godley, Texas. With a background as the director of sales for a powerlifting equipment company, Robin pivoted dramatically to pursue her passion for floriculture. She and her fiancé started from the ground up, building their own home and eventually cultivating a thriving flower farm.
Known for her resilience and innovative approach to farming, Robin integrates sustainable practices and a community-focused business model. Under her leadership, B. Blumen has become synonymous with high-quality, sustainably grown flowers and personalized customer experiences, serving a growing clientele with everything from wedding floral arrangements to subscription services.
Important Links and resources mentioned:
B. Blumen Flower Farm Website: https://bblumenflowerfarm.com/
Follow B. Blumen on Social Media:
Instagram
Facebook

diving deeper:

If you loved what you heard today and are eager to bring some of those ideas to life, don’t forget to grab our FREE resource—the Brainstorming & Organizing Thoughts Worksheet. It’s designed to help you capture and organize your creative floral concepts effortlessly.
Click download now and get your free copy and start turning those floral dreams into reality.

Download Now
...more
29min

FAQs about Floral Shop Podcast:

How many episodes does Floral Shop Podcast have?

The podcast currently has 27 episodes available.