Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports & Wholesale. They dive into the world of floral trend forecasting—how trends are identified, what’s driving consumer preferences, and the evolving role of permanent botanicals in weddings, events, and everyday design. Sarah shares expert insights on mixing faux and fresh florals, common mistakes florists make when purchasing silk flowers, and why every florist should consider adding permanent botanicals to their repertoire. Plus, they discuss must-have varieties, new product innovations, and how florists can use floral installations to tap into new business opportunities. Don’t miss this inspiring and insightful discussion on the future of florals!

Pioneer Imports and Wholesale

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist