Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown.

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TOPICS & TIMES:

Sebastian’s Background (3:00)

Finding the Best Coffee Scene (8:37)

Coffee Education (10:29)

Sensory Science (12:31)

The Floreo Cafe (17:45)

Quality vs Speed (21:00)

Weber Grinder (25:28)

Coffee Presentation & Preparation (28:25)

Coffee Expressions (33:06)

Coffee Economics (39:57)

Grinding, Roast Quality, & Shot Timing (48:43)

Advection & Diffusion (53:12)

Brew Ratios (59:02)

Tips & Tricks (1:04:26)

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