What’s it all about?Flexibility! The key to the clean energy transition is flexibility and all the other tools and services energy storage provides, the ‘Swiss Army Knife’ of cleantech. I discuss the latest trends and activities, financial and technological with Florian Mayr. Florian is a regular speaker at cleantech conferences and shares some very valuable insights with me on this episode.About Florian MayrFlorian Mayr is a partner and the founder of the energy storage practice at Apricum – The Cleantech Advisory, a globally active transaction advisory and strategy consulting firm dedicated to the cleantech industry. Florian is an expert for strategy, business development and transaction advisory in the global cleantech markets. Florian leads Apricum’s energy storage practice and is particularly responsible for the company’s international activities in this field. He has written numerous articles on energy storage and e-mobility and is published regularly in leading industry media such as energy-storage.news and pv magazine. He is also a sought-after speaker at key renewable energy conferences in Europe. Prior to Apricum, Florian spent a decade in senior positions at McKinsey & Company and RWE, where he was mainly involved in strategy development projects both in the conventional and renewable energy sectors. Florian holds a master’s degree in engineering from the Technical University of Berlin, and a master’s in business administration from the Technical University of Berlin and the University of Mannheim.About Apricum – The Cleantech AdvisoryApricum – The Cleantech Advisory is a transaction advisory and strategy consulting firm focused exclusively on solar & wind, water, waste, energy storage, green mobility and digital energy. Apricum offers a complementary suite of growth-oriented consulting services for companies and investors around the world. The team at Apricum combines an impressive array of experts with backgrounds in cleantech, consulting and finance. Apricum is headquartered in Berlin with representatives in the USA, UK, Turkey, Saudi Arabia, UAE, India, China, South Korea, Thailand, Indonesia and Japan. Social linksFlorian Mayr on LinkedIn: https://www.linkedin.com/in/florian-mayr/ Apricum’s Website: https://www.apricum-group.com/ Apricum on Twitter: https://twitter.com/ApricumAdvisory Apricum on LinkedIn: https://www.linkedin.com/company/apricum-gmbh/ Episode Links:The Angry Clean Energy Guy Podcast - https://theangrycleanenergyguy.com/Making Sense podcast – Sam Harris - https://samharris.org/podcast/Follow us online, write a review (please) or subscribeI'm very keen to hear feedback on the podcast and my guests, and to hear your suggestions for future guests or topics. Contact via the website, or Twitter. If you do enjoy the podcast, please write a review on iTunes, or your usual podcast platform, and tell your cleantech friends about us. That would be much appreciated.Twitter https://twitter.com/CleantechleaderFacebook https://www.facebook.com/DavidHuntCleantechGuideInstagram https://www.instagram.com/davidhuntcleantech/