In this week’s episode of The Learning Curve, co-hosts U-Arkansas Prof. Albert Cheng and American Federation for Children Senior Fellow Shaka Mitchell interview John Kirtley, Managing Partner and co-founder of Keswick Partners, and founder and Chairman of Step Up For Students, a nonprofit that manages Florida’s state-funded K-12 scholarship programs serving over half a million students. Kirtley shares his journey from the private sector into education reform in the late 1990s, and why business leaders must actively engage in shaping K-12 policy. He reflects on Florida’s steady, incremental expansion of school choice programs, explaining how this long-term approach built a critical mass of school choice families despite longstanding opposition, and offers lessons for newer ESA states like Arizona, Texas, and Iowa that seek to accelerate growth. Mr. Kirtley addresses challenges ahead, from ensuring a strong supply of high-quality private schools to managing the complexities of universal ESA programs. He also discusses how to measure and maintain accountability in parent-driven school choice programs, strategies to reverse stagnating NAEP scores, and the opportunities presented by the new federal education tax credit program.