Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80 scoop shops and 12,500 retailers with an annual revenue north of 125 million. 

Today, we dive into a new chapter of Jeni's entrepreneurial journey with Floura. Floura is a next-generation fiber company that currently offers fiber bars, which she calls Fruit Crush Bars, in multiple flavors.

As was the case in my previous conversation with Jeni, this episode is us nerding out on all things branding, from focus groups to customer perception, from deriving your brand DNA to naming to organic branding. At the same time, you learn about the power of fiber. A delightful and inspiring conversation you do not want to miss.