For many eCommerce retailers, digital gift cards are viewed as a standard offering, but not given much thought. However, with just a few tweaks, the digital gift card can be turned into an outstanding consumer experience and brand engagement tool. In this episode, the Flourish Conference team talks about new delivery methods and their benefits as well as tackling one of the most common questions we hear: "How many digital designs should I have?"


Learn more about:
The Flourish Conference

Our upcoming webinar with Sales and Marketing Management 

Digital promotions are one of the easiest ways to drive sales, but have you ever wondered if there's a difference in how consumers respond to either percentage offers or dollars-off promotions? This week the Flourish Conference team discuss how utilizing branded currency in your promotions can help drive sales even more and look at some of the psychology behind why. 


Learn more about:
The Flourish Conference and how branded currency can help your sales grow, visit www.flourishcon.com

Branded currency consulting services offered by K+H Connection, visit www.khconnection.com

Upcoming webinar 3 Tools to Energize Your Sales Team’s Engagement & Performance

The K+H Connection and Flourish Conference team is kicking off a brand new series about how emerging and ecommerce retailers can use digital gift cards to grow their brand. This week, learn why developing a digital card beyond a basic offering is essential and how to start thinking about digital gift cards in a more integrated fashion so you can meet the consumer where they are.

To learn more and to register for The Flourish Conference 2019, visit www.flourishcon.com.  

With Holiday 2018 officially in the books, the K+H team is reviewing key branded currency standouts from last year including packaging and loyalty highlights. We're also looking forward to the new year and discussing ways brands can truly capture the power of prepaid to increase sales and enhance the consumer experience. 

For more specific predictions about what we expect to see this year in branded currency, check out the most recent Flourish blog: 5 Branded Currency Predictions for 2019

The standout Home Depot packaging Holly mentions in the episode

In this week's special extended edition, the Flourish team is reviewing different ways retailers maximized the opportunities of their gift card program in the essential first days of the holiday shopping season. 

For more details, insights, and pictures from some of the brands discussed in this episode, head over to the Flourish Blog and read How Brands are Making Gift Cards the Star this Holiday Season

Check out the First Data Holiday Data Insights dashboard to see the current holiday spend trend.  

In retail and ecommerce, Christmas isn't about the holiday; it's about the days leading up to it. And in the final days of each holiday season, it can feel like there's not much you can do on the fly to drive those last minute sales. But thanks to the flexibility of gift cards and branded currency, there are quick and easy ways retailers can promote their gift cards both in store and online. 

Want to learn more about how to maximize your gift card exposure during the last few days of the holiday season with clear action steps, and see how brands like Nordstrom, Kohl's, Panera, and Athleta are promoting their cards? Head over to the >Flourish Blog and get all the details.

And, as promised, the 2x branded currency promo from Delta:

In the first ever Flourish in a Flash: Podcast Edition Holly talks about one of the most essential ways to make a branded currency program successful, dropping hints on one of the best parties around and talking about the new Tour de Chicago Companies on April 4th, right after Flourish Conference 2019.

For more information about Flourish and to register at the limited time early bird rate, go to https://www.flourishcon.com