While many retailers have their holiday strategies in place, some may be looking for last minute ways to engage additional customers and capture sales. With discounts being a classic tactic, the Flourish team discusses when a retailer may want to utilize a discount style promotion, but also discusses other unique options and why it may not be a conversation just around to discount or not, but something much larger. 

What are the current B2B opportunities available for retailers with gift card programs? What should brands consider when strategizing their B2B program? In this episode, Flourish co-founder Kristen Thiry chats with Hollis Thornton, CPIM with Velocity B2B, a division of Blackhawk Network, to discuss the basics of B2B gift card opportunities, key strategies in this changing climate, and essential fraud considerations retailers need to keep in mind for program management. 

Learn more about Velocity B2B at https://www.velocityb2b.com/

Learn more about Flourish at https://www.flourishcon.com

This week Holly welcomes special guest Julia Hochstein Sr. Manager, Affiliate Marketing with Zoro to discuss affiliate marketing. Holly and Julia chat about how to create loyal behaviors with customers that come to merchants through affiliate, common mistakes retailers make when managing strategies with rewards partners, how online retailer Zoro grows organic customer loyalty, and more. This episode is your unique opportunity to gain new insights about how to manage an affiliate program that can engage customers and support your brand. 

Learn more at Zoro at https://www.zoro.com

Learn more about Flourish at https://www.flourishcon.com

In celebration of K+H Connection's 4 year anniversary, the latest Flourish in a Flash is a special Flourish Flashback where the team takes a look back at how the conference started, and some of unique challenges that came up the very first year. The team also shares some exciting updates about what to expect for Flourish Conference 2020, and why it is the must-attend event for anyone in the gift card, prepaid, and loyalty program space.

Registration for Flourish Conference 2020 is now open, including a special merchant rate and opportunities for media partnerships. Be sure to visit flourishcon.com for more information.  

Recorded less than 24 hours after the very first Bloom Digital Summit, the Flourish Team covers highlights from the day including current branded currency trends in digitally native brands, options available to retailers wanting to develop their programs, and key insights into data and fraud. Learn not only why gift card and loyalty programs are under-utilized by internet-based retailers but also fast-action steps to make the most of these opportunities.

In this episode of Flourish in a Flash, learn why it is essential to include a gift card program as part of a larger brand strategy during the holidays.  The team also shares some quick-action tips to make the most of the upcoming holiday season and key components to remember while planning. 

To learn more about the K+H Connection team, visit khconnection.com

Gift Card escheatment is a highly complex topic. Regulated at the state level, escheatment laws not only vary state by state but are also constantly changing. In this episode, Holly and Kristen discuss escheatment basics, provide three key action steps every retailer can take to make the escheatment process more clear, and answer some commonly asked questions. 

The Flourish Team had the privilege of attending the 2019 Incentive Marketing Association Summit in Chicago. With three unique perspectives, Holly, Erika, and Dez recap key learnings and themes throughout the conference. The team discusses a number of highlights from sessions about Gen Z, employee incentives and recognition, gift card breakage, fraud, and more. 

To learn more about the Incentive Marketing Association visit https://www.incentivemarketing.org/

To learn more about the team behind Flourish, visit https://www.khconnection.com 

Everyone is talking about Facebook's development of their cryptocurrency, Libra. One of the most common questions the Flourish team has heard lately is, "how will this affect retail?" In this special episode, Holly sits down with special guest, Hannah Rosenberg, the managing director of The Blockchain Institute in Chicago to discuss the basics of blockchain and cryptocurrency with a special focus on Libra as well as how Facebook's cryptocurrency development may affect ecommerce and consumer privacy.

Learn more about The Blockchain Institute Chicago at https://theblockchaininstitute.org/

Learn more about Flourish and the Flourish Conference at www.flourishcon.com 

Gift card sales tend to slow down during the summer season, but there's no reason they have to. In this episode, the Flourish team chats about methods to not only increase sales but also provides insights about new ways to view program success beyond just topline sales.