In the latest Flourish in a Flash, Holly and Kristen provide a special recap of Buyatab Beyond, a unique industry event hosted in Montreal. This recap includes insights into industry differences between Canada and the US, current and shifting fraud trends, a different perspective on how gift card can help a brand's marketing efforts, three key B2B trends. For more details, visit khconnection.com/blog

It's the second most wonderful time of the year for the gift card and branded currency industry— Dads and Grads season! In this episode, the K+H Connection team reviews 5 stand out gift card promotions brands are using in the final week leading up to Father's Day. Give this week's episode a listen to find out which brands stood out and why. 

To see the promotions discussed and other items mentioned, go to khconnection.com/blog. 

Improving customer retention can have significant impact on a brand's marketing ROI. Although strategies can vary amongst brands, customers have a certain level of expectation with regards to communication and engagement opportunities. This week's episode reviews current trends and insights into how some of the largest brands keep their customers engaged as well as offering three simple steps to refresh your consumer retention strategy that you can test immediately. 

A special episode with guest, Harpreet Chawla, VP of Digital Products and Innovation at Swych.  This week, Flourish co-founders Holly Glowaty and Kristen Thiry welcome Harpreet to discuss the many benefits that come with viewing gift card offerings as a service to the customer and how advances in technology can support the shift in perspective.

Learn more about the Swych platform at http://goswych.com/

Learn more about the team behind Flourish in a Flash at khconnection.com

Often thought of as a superfluous or confusing marketing and retention tool, loyalty programs are one of the lowest cost ways to acquire and retain new customers. This week the Flourish team discuss why a loyalty program is an essential piece for brand growth and how to manage one without making it too complicated.

For more information visit flourishcon.com and to see Ulta's presentation about their program click through. 

The Flourish team is back after a break from a fun and educational Flourish Conference. This week we're sharing some insights from the Flourish keynote presentation, The State of Branded Currency. We're covering three key industry trends to keep in mind for growth and discussing how gift card can help shift consumer behavior to support larger industry growth in the future. 

Learn more about Flourish at flourishcon.com and learn about the team behind the content at khconnection.com

One of the biggest debates in gift card is the idea of digital cards vs. physical cards. This week the Flourish Con team discusses why that may be the wrong perspective to take, with insights from Shoptalk and a large retailer to inspire a new view. With technology growing and consumer expectations continuously shifting, this is just the start of a much larger conversation. If it's one you want to be involved with, it's not too late to register for this year's Flourish Conference.

Learn more at flourishcon.com

The Flourish team attended three industry events over the course of six days and it quickly became clear the industry is focused on a few key themes. This week we're discussing highlights from Shoptalk, UKGCVA, and Incentive Live including trends such as experiential marketing, gift card form factor, and how retail is using virtual reality. Whether you attended any of the events and want a different perspective or weren't able to attend and want a quick overview, give this episode a listen. 

Pictured: Selfridges promoting gift card front and center as customers enter.

When considering how to offer stored value options, form factor isn't as simple as deciding between a digital or physical gift card given today's technology and consumer behaviors. Whether storing value on a bottle opener or watch band the possibilities are nearly limitless. This week, the K+H Connection team discusses new form factors available to retailers and how to help consumers shift their buying behavior to embrace these new form factors. 

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Learn more and register for The Flourish Conference

This week, the K+H Connection team addresses key elements of fraud that emerging eCommerce retailers need to think about while developing their gift card programs complete with steps you can take today to help your program be secure. 

To learn more about how to protect your brand and connect with industry leading experts, register now for The Flourish Conference, happening April 1-3 in Chicago. Visit flourishcon.com for more information.