Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond

#98: Love 'em or hate 'em, tools help us run our online businesses more efficiently. On the other hand, searching for the perfect tool can be a huge time-suck that leads you down major rabbit holes.

In this episode, I share 17 digital tools my virtual team uses daily to help run our multi 6-figure online business.

You will learn about tools that assist with:

• Project management
• Scheduling appointments and meetings
• Email service providers
• Shopping carts
• How to shorten long URLs
• How to connect all these tools you are using
• Where to find professional photos

...and so much more!

Diving into all of these tools can certainly be overwhelming! Listen in to learn how to decide which type of tool will help make your business run smoother to meet your needs now.

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/98.

#97: In this episode, I'm joined by one of my Flourish VIP members, Michelle Vroom, marketing coach for small business owners and female entrepreneurs.

Are you currently running ads on Facebook and Instagram, but feeling a bit stuck?

Michelle has been running ads on Facebook targeting three different audiences, and we dive deep into what is working now, as well as some tips and tweaks Michelle can do to help her create higher converting ads.

In this episode, Michelle and I review:

• The current ads strategy she is using to drive sign ups to her lead magnet
• Her specific target audiences, how they are performing, and what to test in the future
• Her current ads and we brainstorm ad ideas she can test in the future
• Tips and tweaks Michelle can make to test different versions of her ads to optimize click-through rates and conversion rates

...and more!

If you're not sure what to test next for your Facebook and Instagram ads, this episode will help you get unstuck!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/97.

#96: Why do you do what you do?We've all heard the phrase "Start with Why" that was made famous by Simon Sinek through his book by that same name. Well, I'd love to know your "why." It's possible to have more than one!

I have four very important "whys" in my life, and in today's episode you get to meet one of them — my family!

In this episode, I sit down with each of my favorite people one-on-one to discuss money, my business, and what they think about this life of entrepreneurship.

You'll meet...

• Madelyn, my adorable 7-year-old
• Jayden, my inquisitive fourth-grader
• Mike, my always supportive husband

During our interview, Madelyn shares fun stories of the tooth fairy, why she wants to be rich, and what she knows about Instagram. And in typical Madelyn fashion, she breaks out in song in the middle of our conversation!

In my chat with Jayden, he explains how practice and perseverance have helped him master a skill in only a few short months. During our conversation, you'll hear the epiphanies he had about investing and business, what he wants to be when he grows up, and the four keys to getting rich.

Mike and I dive deep into the journey of transitioning from my "safe and secure" corporate job to being a stay-at-home mom to becoming a work-from-home mom and running my own business. We discuss the challenges along the way and how they have affected our family, our family's finances, and how this business has changed me as a person and how it has affected our family life.

I hope you enjoy getting to know my family and me a little more in this episode!

Find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/96.

#95: Building a strong social media presence is an essential part of entrepreneurship.

But with its ever-changing landscape and oh, so many options, it can be tricky to know exactly how best to use social media to grow your business online.

In this episode, I'm joined by Dréa Jones, a savvy social media strategist who's fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions.

Dréa has a deep understanding of social media. And more importantly, she understands that in order to be successful online, you have to have a clear, focused, and authentic strategy to create conversations on social media and beyond.

If you're looking to learn how to use social media in an authentic and meaningful way, you've come to the right place! I can't wait for you to dive in and learn all of the newest social strategies for your business.

In this episode, you'll learn:

• What's working RIGHT NOW for social media growth and outreach
• The most effective tools to use for social planning, posting, and organization
• Dréa's 3-part framework to help you use social media in a strategic way
• How to deal with social media overwhelm and create content without stress

...and much more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/95.

#94: Scaling your business to 7 figures can seem like a daunting task for any entrepreneur. But what if I told you that it didn't have to be a struggle?

What if I told you that with a simple mindset shift, you could get in alignment with your goals and grow your business to new heights?

In this episode, I'm breaking down the ONE mistake most entrepreneurs make that prevents them from scaling their business to 7 figures — and how to overcome it.

I'm also sharing step-by-step, the simple strategy that helped me scale my own business and how you can tap into these tips to create a business and brand you love without feeling scattered.

If you have ever felt overwhelmed by the idea of scaling your business, this episode is for you!

In this episode, we cover:

• The ONE mistake I see entrepreneurs making over and over again
• Why mindset matters and how to make shifts that serve you and your business
• The 5 key elements of scaling your business online
• And finally, a brand new opportunity to get 1:1 coaching, directly from me!

Plus much, much more!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/94.

Are you running at optimal efficiency?

As entrepreneurs, we spend a lot of time focused on the optimization of our business, but what about the optimization of ourselves?

How can we ensure that our minds and bodies are as productive as possible on a daily basis?

Today on the podcast, I'm joined by Tanessa Shears, a health consultant for entrepreneurs and the host of the Becoming Limitless podcast.

Tanessa understands the importance of the mind-body connection. She helps high-achieving entrepreneurs scale their businesses by optimizing their health, focus, and productivity with science and biohacking.

In order to fully show up fully in our own lives — for our businesses, our customers, and our families, we have to take care of ourselves from the inside out. And I'm pumped that in this interview Tanessa outlines exactly how to do that!

In this episode, you'll learn:

• How biohacking can help reduce the signs of aging and improve your quality of life
• The amount of quality sleep you REALLY need in order to be productive
• How to tap into your circadian rhythm and wake up without an alarm
• Incredible tips on how to optimize your nutrition & diet for peak performance

...and more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/93.

#92: Are you harnessing the power of email marketing to its fullest potential?

In this episode I'm joined by Allea Grummert, an expert email marketing strategist who helps bloggers and content creators make a killer first impression through welcome and nurture email sequences.

Allea's email marketing philosophy is simple. She believes we can make optimization MAGIC when brands ask themselves this simple question: How can we make the customer journey more enjoyable?

Putting customers first, understanding what sets a business apart and setting BIG goals and intentions are the key to her helping companies create honest & authentic conversations with consumers — in the inbox and beyond!

In this episode, we discuss:

• Why email open rates may be an unreliable metric (and what to focus on instead)
• The ONE purpose of an email subject line and how to pique curiosity in crowded inboxes
• A flurry of tips and tricks to engage subscribers, build brand loyalty, and optimize conversions for sales and site traffic

...and a whole lot more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/92.

#91: Can you build, scale, and sell a profitable blog WITHOUT using a broker?

My guest today is Carrie Smith Nicholson, an online entrepreneur, project manager for virtual teams, and pro blogger who did exactly that!

Though she initially started blogging to document her own personal debt journey, Carrie found her sweet spot when she combined both her background in finance and her fondness for all things marketing. She created a wildly successful blog and in 2018, sold it for nearly six figures — all without the help of a broker!

Since then, she's taken her expertise and created a roadmap entitled, "The Ultimate Guide to Selling a Blog: How to Sell Your Blog for Six Figures and Be Your Own Broker," for others to do the same.

As you'll hear in my interview, I had the pleasure of working with Carrie as a foundational member of Team Flourish, and I'm thrilled that she's here on the podcast sharing her tips for building a blog in 2021 and scaling it to sell — just like she did!

In this episode we chat about:

• How she found her digital marketing SWEET SPOT and used it to fuel her finance blog
• The VITAL piece of advice she has for bloggers and brand ambassadors looking to negotiate brand deals
• What steps to take when prepping to sell a blog WITHOUT the help of a broker
• How INTENTION and the power of focus helped shape her new business venture

...and more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/91.

Are you ready to take your content strategy to the next level?

I'm joined in this episode by Fara Rosenzweig, Head of Content at ManyChat and expert on all things related to communicating your message online.

In the past 15 years, she's taken her love of communication and applied it across all forms of media. And her wealth of knowledge from traditional broadcast journalism, international news, and inspiring documentaries now fuels her super-charged strategies for digital content creation.

And… did I mention she has an Emmy?!

From blogs to email, from social to video — her content strategy is all about finding a stellar HOOK and capturing an audience's attention in 5 seconds or less! And I'm excited about sharing her simple system for making that happen with you.

Let's dive in!

In this episode, you'll learn:

• The essential project management and planning tools Fara uses to elevate her content strategy and manage her team
• 8 important steps to storytelling success
• The incredible HACK she uses to keep her writing fresh
• Why the iOS 14 update is a WIN for anyone honing their audience through advertising
• How business owners can find digital solutions to adjust to life's new normal

...and more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/90.

What's the secret to quickly scaling a sustainable business? Changing your mindset! And this week's guest is living proof.

In this episode, I'm joined by my friend and inspiring client, Samantha Siffring. She's a business coach for busy moms who, in just four short years, scaled her coaching company from $40 in annual revenue to over 7 figures!

As a wife and mother to three children herself, Samantha started coaching as an outlet and secondary income for her family. And as she began to see how coaching transformed her own life, she quickly became passionate about helping other moms build businesses that actually work within their busy lives — not against them.

This year, Samantha is on track to generate her first million-dollar year — and she's doing it all while working only 3 days a week.

I'm thrilled to share Samatha's story and dig deeper into her business!

We touch on so much in this episode, including:

• How she hit $1 million in 2 years with 3 kids at home
• The one trick she used to find her client sweet spot and double her income
• Her genius demand-based pricing model for sustainability
• Simple brain hacks to overcome fear and own your offer
• How to master mom guilt and grow your family alongside your business

...and more!

You can find all of the links and resources that I mention in today's episode at FlourishingImpact.com/89.