Flourish to 7 Figures Podcast: Growing Your Online Business to 7 Figures and Beyond

#88: Are you ready to conquer YouTube for your business (but don't know where to start)?

Tune in—you don't want to miss this!

In this episode, I'm joined by Erika Kullberg, a lawyer turned personal finance YouTuber using her legal tech startup, Plug & Law, to make the legal documents & law advice accessible for small business owners, entrepreneurs, and content creators around the country.

Erika outlines her incredible journey from paying off $200,000 worth of law school debt to starting a legal tech company to creating a personal finance YouTube channel that has generated over 70,000 subscribers and over 4 million views in UNDER A YEAR!

If you've ever wanted to learn how to harness the power of YouTube, this episode is a must-listen!

Erika and I get into so much including:

• How she paid off $200,000 worth of law school loans & learned to follow her passion
• What legal docs you need to protect your business online
• Exclusive tips on how she leverages her YouTube platform to generate more leads
• A behind-the-scenes look at how she grew her channel to get 4 million view in under a year
• The ONE piece of advice she'd give to anyone who wants to monetize their YouTube

...and more!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/88.

#87: Can you harness the power of storytelling to drive more leads, create a deeper connection with your audience, and make more sales in your business? You absolutely CAN!

Listen close — you're in for a treat!

In this episode, I'm joined by Michelle Knight, a personal brand coach, marketing strategist, and founder of Brandmerry. She is someone who has mastered the art of brand storytelling, and I had so much fun hearing her spill the deets on how to forge a more meaningful connection to consumers.

Michelle details the single most important story to tell in 2021 and explains why it's the customer's story — not the business's — that is the key to great branding. She goes deep into the ins-and-outs of storytelling and shares how she repurposes one core piece of content into an entire week's worth of marketing!

This episode is one you CAN'T MISS!

Michelle and I cover so much, including:

• Tips to uplevel your brand in 2021
• Her microstory framework for creating content that connects
• Story ideas to skyrocket your marketing
• The system she uses to generate consistent reviews
• What processes she uses as a mom & digital nomad entrepreneur

...and more!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/87.

#86: If you're an entrepreneur who runs Facebook or Instagram ads, you'll want to prepare for impending changes coming in 2021...

Apple has announced iOS 14 updates that will significantly impact our Facebook and Instagram ad results reporting for Apple iOS users. My team has compiled our research to help you understand what is happening and how this will affect your campaigns.

I am walking you through everything you need to know to help you understand what is happening, how it affects you, and how you can take a proactive approach to best optimize the results you're getting from your Facebook and Instagram ad campaigns!

In this episode, you'll hear:

• What we know about the big changes coming with Apple iOS 14
• How these changes will affect your ad audiences, conversions, and results tracking
• What you need to do to prepare

...and more!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/86.

#85: What if you could triple your revenue and your email list with one simple strategy? Krista Miller is on a mission to help entrepreneurs do exactly that!

Krista is the founder of Summit in a Box and the host of the Summit Host Hangout Podcast, and before you run away thinking that hosting a summit is too much work or too complicated to pull off, I encourage you to listen to this interview!

Krista is here to show us how impactful hosting an online summit can be for your audience, your business, and your bottom line, and how hosts AND speakers can both benefit from a smart virtual event.

Whether you're a first-time summit host, a seasoned speaker, considering participating, or you're a summit expert, you're bound to walk away from this episode with new insights to make the absolute most out of your upcoming summits!

In this episode, Krista shares:

• How her systems cut her time commitment from 400+ hours to just 60 per summit
• How summits help you build credibility and become an industry leader
• The genius tactics she uses to keep audience engagement high during virtual summits
• The keys to a profitable online summit for both the summit host and the speakers
• The 3-part framework to hosting a virtual summit (while tripling your monthly revenue and email list)

...and more!

You can find all of the links and resources that are mentioned in this episode at FlourishingImpact.com/85.

#84. Ready to beat the big guys and get your best Facebook ad results of the entire year?

If you think you should dial back your ad spend after the expensive holiday season, I'm here to show you why you may want to increase your spend instead! January is the best month of the year to get great, low-cost results while serving your audience with the resources they need and want.

In this episode, I'll help you see why the new year is the right time to rev up your Facebook ad spend and get the results you've been dreaming of!

In this episode, you'll learn:

• Why the new year is actually the best time to increase your ad spend
• How to get the lowest costs per result of the entire year
• Why now is a good time to run experiments

...and more!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/84.

#83: Are you ready to conquer your goals for 2021? Setting and achieving goals is a huge part of moving your life and business forward. If you're anything like me then you LOVE setting huge, scary goals!

In this episode, I'm joined by my content manager, Sierra, to help me share the steps and processes we use to set goals and the steps you should take if you want to achieve your goals in 2021 and beyond!

Sierra and I cover:

• The two things you MUST do before you get started on goal setting
• 6 simple steps to actually achieving your goals
• The process we use to achieve our goals on Team Flourish

...and more!

You can find all of the links and resources that are mentioned in today's episode at FlourishingImpact.com/83.

#82: Are you ready to scale your business while working 30 hours per week or less?

That's what my guest in this episode has done! And he runs several 7-figure businesses while prioritizing time with his wife and his family.

In this episode, I am sharing my conversation with serial entrepreneur, business coach, and author, Chris Ducker. Chris is the founder of several businesses both online and off, and he's sharing his systems and processes that have helped him take his businesses to the next level while working just 24 hours per week!

Chris is a wealth of knowledge, and I am so excited for you to hear all of the tidbits of information he shares about his beliefs around multitasking, finding the right people to hire for the job, and knowing your numbers!

In this episode, Chris and I dive into:

• How he became a serial entrepreneur running 3 businesses
• His advice around intentionally creating company culture and onboarding properly
• His 3 top tips for planning and goal setting
• Why you have to be crystal CLEAR on what you want your legacy and impact to be

...and more!

You can find all of the links and resources that are mentioned in this episode at FlourishingImpact.com/82.

#81: If you're anything like me, you LOVE a great book with actionable tips and strategies to help you grow and scale your online business!

Whether you have some downtime over the holidays or are looking for some gift ideas to help improve your team's business acumen in the new year, listen up! I am sharing my top 20 favorite books to help you build your business!

In this episode, you'll hear my favorite books on the topics of:

• Mindset
• Business planning
• Leadership and management
• Finance
• Marketing
• Copywriting
• Customer relations
• Facebook ads

...and more!

You can find all of the links and books that I mention in today's episode at FlourishingImpact.com/81.

Are you ready to market to your audience in a fun and engaging way?

My guest in this episode is a wealth of knowledge when it comes to conversational marketing, chatbots and funnels, and that's exactly what we dig into in this interview! I am honored to have my friend, Mary Kathryn Johnson from Messenger Funnels on the podcast this week!

Nicknamed #ChatBotMom, Mary Kathryn started her online journey way back in 2003, and now, she helps entrepreneurs pour rocket fuel on their funnels with SMS and chatbot marketing through her agency and her online training program, Bot Academy.

Mary gives so much insight into how marketing is evolving with technology and why it's so important to be prepared for what's coming next. She shares the importance of building chatbots independent of apps (so you can own the experience 100%) and not be bogged down by the rules of the platform!

In this episode, Mary shares:

• How being pregnant with her first son sparked her first successful online business
• How to double, triple, or even quadruple our open rates and click-through rates to increase engagement with your audience
• Where the future of technology and marketing are headed next

Plus, a whole lot more!

This was a super fun interview! Mary Kathryn is such a joy, and she's truly a marketing genius!

You can find all of the links and resources that are mentioned in this episode at FlourishingImpact.com/80.

Do you want to diversify your streams of income? If you're like most entrepreneurs, creating multiple revenue streams is the goal!

My guest, Jonathan Milligan from Market Your Message, has uncovered a way to turn one message into 7 different streams of income! He has stopped trading his time for dollars by leveraging affiliate income and creating courses. And did I mention that he did this all during the 2008 financial recession?

Jonathan is an author, blogger, speaker, and online business coach! In this interview, he shares the incredible story of how he started his now-thriving portable and profitable online business. I hope you've got your pen and paper, because Jonathan drops so many gems that you're going to want to take notes!

No matter what the world is facing, Jonathan shares some encouraging tips for anyone who is considering starting or scaling a business and demonstrates how some of the greatest ideas develop in the midst of challenges.

In this episode, Jonathan and I discuss:

• How he set up 7 perpetual streams of income around a single idea
• Why you should focus on just one thing at a time
• Jonathan's 3 tips for discovering your message when you're getting started
• How passions evolve over time (even when purpose remains the same)

...and more!

You can find all of the links and resources that are mentioned in this episode at FlourishingImpact.com/79.