Who doesn't like getting a trophy?

While "best in show" awards draw the ire of people who like to complain (Complainers? In fly fishing?!? Egad...), these lists are great for everyday anglers to see what is new and notable in angling gear.

Today I walk through a half dozen Consumer Choice Awards recipients from The Fly Fishing Show's 2025 slate. I talk about everything from $1,000 fly rods to tiny packs of hackle. If you are shopping for new equipment, or if you are simply interested in what is out there in the fly shops, this list is worth a peek.

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