Focal Points with Dorie Howell

If you listened to last week's episode, Dorie shared with us about finding that "ideal client." You put so much work into finding them, you don't want small mistakes to be the reason they leave. In today's episode, Dorie shares some of the common things people overlook that could cause someone to rethink working with you. Some might seem pretty obvious to you but there are also deeper mistakes you could be making without realizing it. So turn up your volume and grab a pen and paper because you won't want to miss any of the insights Dorie shares!

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Dorie Howell

The Focal Points Podcast

If you've taken any marketing strategy classes, you may have been told you need to create your "ideal client avatar." This is a fictional person who matches the real life person you would ideally have as your client. There's a problem with this though… They're fictional! In today's episode, Dorie is sharing her experiences with finding your ideal client and what to do if you DON'T find them!

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Many people are familiar with the phrase "fake it 'til you make it." Today Dorie is talking about ways you can fake it while you take it (photos, that is!)! So much of what clients buy from you comes from your confidence. This confidence can be in your work as the product they've been looking for or confidence in yourself as the professional to get the job done. Tune in to hear some of the amazing pointers Dorie shares for building confidence in yourself and your work!

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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nPhotolab

Dorie Howell

The Focal Points Podcast

Some people love to bargain and barter. Some people loathe it. Whatever side of the negotiating fence you are on, Dorie has some things for you to think about. In this episode, Dorie is sharing some of her experiences with people wanting to negotiate her prices and what she learned from those. Hopefully by taking the lessons Dorie learned and applying them in your situation, you will come out with a win-win on your hands!

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

Aly Elliott joins Dorie again with a completely different topic today. In episode 54, Aly shared with Dorie her experiences with photography and grief. In this episode, Aly is talking about Twitch and how that has impacted her photography business! If you don't know, Twitch is a streaming platform used by many gamers. Now, you might ask yourself, "What would a photographer do on Twitch?!" Aly talks all about that and the positive experiences she's had within the community.

Want to follow Aly on Twitch? You can subscribe to her updates here twitch.tv/alyelliott!

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Today's episode could be pretty polarizing. Selling your raw files! Whatever your immediate reaction, Dorie is sharing her thoughts on selling them and encourages you to listen with open ears and an open mind. It's important to understand the way that digital photography has changed the industry and those changes means that it might be time to start selling RAW files IF it works with your business objectives.. Whether it's something you choose to do or not, this episode is a must-listen for all the things to consider before making a choice one way or the other!

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

You might not think money mindset and a photography business would go hand-in-hand, but listening to this episode will change your mind on that! Today's guest, Meg McMillan, sits down with Dorie to talk about how undervaluing your work can truly be a money block on your business. Many photographers probably started their business similarly to Meg by diving in heart first but after time realizing there's more to being a business owner than doing the thing you love… there's taxes and networking events and drive time. Those should all be factored in when thinking about your pricing. Do not miss out on this episode!

Check out Meg's resources at photographerfreebies.com!

Meg is offering a limited time promo code for Dorie's listeners.

You can also find her on Instagram Meg_Marie_photo.

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast

We hear coaches, mentors, and even other photographers tell other photographers to "charge what they are worth" all the time. In this episode Dorie dives into why this is such horrible advice. She discusses why we can never possibly charge what we are worth but also what factors need to go into profitable pricing for our business. She isn't talking about Cost of Goods or Cost of Doing Business either. What are the true factors you need to consider when running your business? Listen to his week's episode and find out.

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter. https://www.harmonyhangout.com/marketingnow

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

In today's episode Dorie is chatting with Cecilia Koenig. Cecilia started out in landscape and like many photographers discovered she loved connecting with people. Cecilia shared with Dorie what it was like being a young mom, young wife, and new business owner all while being a caregiver for her mother. As you can imagine that led to some burnout. It also led to some amazing opportunities for growth and learning how to create healthy boundaries. You won't want to miss the insights Cecilia shares from the lessons she learned and is continuing to learn along her journey!

Check out Cecilia on Instagram!

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Have you ever found someone online and chosen to do business with them because you trusted their face and then show up to find out their pictures were 10 years old? Did it break your trust in them a little? It's like when you get catfished in dating. It's hard to recover from that. Today's Angie McPherson and Dorie are talking about how branding can help people to trust not just your work but YOU! You are your brand!

Want to see how Angie did this in her own business? Head over to her Instagram and check her out! https://www.instagram.com/angiejanine/

Want to get the latest marketing information that you can use in your business today? Sign up for Dorie's Free Weekly Cull Newsletter.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

• nPhotolab
• Dorie Howell
• The Focal Points Podcast