Focal Points with Dorie Howell

Dorie shares in today's episode some easy studio policies you can put in place to ensure a smooth and successful operation. You might already have thought of some of the policies like booking, refund, or late policies, but what about what to wear? Or model release and image usage? Why is it important to have firm and clear policies for your studio and business? Tune in for the answers and learn from Dorie's years of experience of running a successful and professional business!

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

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Dorie Howell

The Focal Points Podcast

Most of us started our business because we enjoyed our art AND we wanted to be able to provide that for other people. There are a lot of very successful educators who promote this idea that the harder you work the more successful you will be. That can lead to two things. You either just keep hustling to make things happen OR you become paralyzed not knowing even where to start. In this episode, Dorie shares five of the main ways you can get off that hustle and grind wheel so that hopefully you too can get back to the FUN in your work, enjoying your business, and living the life outside of work you've been looking for.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

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Dorie Howell

The Focal Points Podcast

At some point in our lives the majority of us have experienced needing to practice something. You might have even dreaded the practice but knew that was what it would take to perform at your highest level. If you don't feel comfortable with your sales technique, Dorie has some pointers that might just help move you from good to better. You can start out with Dorie's solo practice recommendations: listening to sales podcasts and webinars or analyzing your sales performance. When you're ready, you can try the techniques that involve someone else: role-playing, attending sales trainings, and active listening. Remember, practicing your sales techniques requires consistent effort and dedication. Taking the time will not only help you become more successful in your sales career but build your confidence in yourself.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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Dorie Howell

The Focal Points Podcast

Anyone who works in a cyclical business knows how easy it is to get trapped in the "feast or famine" mindset. Have you thought about diversifying your offerings? Is your marketing comprehensive? Do you manage your cash flow to capitalize on the peak periods to prepare for the slow seasons? What about customer loyalty and adapting to follow current trends? Don't worry if you don't have the answers to those questions yet! Dorie shares her expertise on each of those topics so you can add practices to your business today to help with getting out of that draining rhythm.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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Dorie Howell

The Focal Points Podcast

If you have been working for someone else and decided now is the time to venture out on your own, today's episode can shed some light on some of the struggles you might come up against in running a photography business. Dorie shares several insights that fall into three main categories of challenges: time, money, and mental investment. You might be surprised by some of the things that could come up. Using her years of experience, Dorie will help you to feel empowered as you start your photography business.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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Dorie Howell

The Focal Points Podcast

Have you been asking yourself, "How can I grow my business without breaking the bank?" In this episode, Dorie shares her insights on creating and maintaining an effective referral program. She shares the benefits of a referral program, what one should include, how to best initially communicate your referral program to your existing clients, and how to tactically remind your clients that you have a referral program. By using the tips Dorie lays out in this episode you can encourage your clients to refer others and generate new business for your photography business in a way that is respectful and non-salesy.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

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Dorie Howell

The Focal Points Podcast

Christine Hamrick is a Senior photographer who has learned a thing or two about running a photography business over the last decade. In this episode we talk about how her business started and how it evolved as her family grew. And why being open to those transitions in her business have helped her thrive in her market. If you have a growing family and are feeling the urge to change genres as your family grows, this episode is a must listen.

Christine's website https://christinehamrickphotography.com/

Christine's Instagram https://www.instagram.com/christinehamrickphoto/

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

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Dorie Howell

The Focal Points Podcast

Have you ever been sitting and talking to a friend when they tell you a story about a situation that they were finding especially challenging? As they told you the problem, the solution seemed obvious to you but it never occurred to your friend to look at it from your perspective to find a solution? That is what Dorie is talking about today on the podcast. How an interaction with a person who was asking for money on the street brought home how important it is to make sure you are looking at situations in your business from ALL perspecives.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

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Dorie Howell

The Focal Points Podcast

Lori Lankford is a nature photographer and educator who specializes in beautiful images of flowers. She has curated her home and gardens to be her own personal photography studio. Lori is our second guest who believes that personal projects are the key to keeping creativity alive as we provide services to our clients. Her approach is a bit different from many others in that she believes that personal projects don't have to last years or even months. Join Dorie as she and Lori discuss all the different ways you can incorporate personal projects into your photography to keep your artistic spark alive.

Lori's website https://www.lorilankford.com/

Lori's Instagram https://www.instagram.com/photography_lori/

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast

Dorie recently sat down with Lisa Digeso, founder of Milk and Honey photography and The Milky Way Photographer's Resource. In her photography work, Lisa looked at her struggle with finding models, thought outside the box, and put herself in the picture instead! Her idea has evolved into finding fine art paintings and images and then recreating them using a combination of AI elements, costumes, sets and props to achieve her finished product. In this episode Dorie and Lisa discuss the importance of a personal photography project and what she has learned in the process of making these self portraits. Lisa hosts the amazing Art and Soul Podcast where you can check out even more of her insights and expertise.

To learn more about Dorie's Marketing Breakthrough Program send her a message at [email protected] or click here.

Get your 75% discount on your first sample album from nPhoto AND just added - - when you sign up, receive a complimentary Mini-album.

Be sure and follow these accounts on Instagram:

nPhotolab

Dorie Howell

The Focal Points Podcast