
Sign up to save your podcasts
Or
Focus groups are common in marketing, but they also can help a lawyer learn what resonates with nonlawyers before presenting a client’s case before a jury. Focus groups, in their simplest form, offer a “test run” for issues and strategies you are considering using in pretrial and trial matters, and will let you know if you are building the best strategy and communicating your legal arguments in a way that is understood. You can even use them to evaluate whether your expert witness is likeable and communicates well. Don’t wait until your client’s fate is on the line! In this episode, guest Ken Levinson, a focus group expert and successful personal injury lawyer, gives advice on how attorneys can incorporate focus groups into their trial preparations.
5
3232 ratings
Focus groups are common in marketing, but they also can help a lawyer learn what resonates with nonlawyers before presenting a client’s case before a jury. Focus groups, in their simplest form, offer a “test run” for issues and strategies you are considering using in pretrial and trial matters, and will let you know if you are building the best strategy and communicating your legal arguments in a way that is understood. You can even use them to evaluate whether your expert witness is likeable and communicates well. Don’t wait until your client’s fate is on the line! In this episode, guest Ken Levinson, a focus group expert and successful personal injury lawyer, gives advice on how attorneys can incorporate focus groups into their trial preparations.
133 Listeners
22 Listeners
14 Listeners
359 Listeners
10 Listeners
59 Listeners
26 Listeners
31 Listeners
22 Listeners
115 Listeners
6,261 Listeners
8 Listeners
53 Listeners
461 Listeners
498 Listeners
9 Listeners
37 Listeners
33 Listeners
153 Listeners
3,565 Listeners
13 Listeners
47 Listeners
4,099 Listeners
2,815 Listeners
8,015 Listeners
5,653 Listeners
3,787 Listeners
15,404 Listeners
15 Listeners
39 Listeners
49 Listeners
3 Listeners