Jenny is Head of e-Marketing at First Direct and has launched a range of services and e-sales programmes. Jenny is presenting at the Unicom conference ‘Web 2.0: Social Tools to Business Tools’ being held in London in July.In this program Jenny shared details of her presentation in which she will talk about how First Direct is using podcasting to help service and educate their customers and what their future plans are with social media.

Shel is co-author with Robert Scoble of ‘Naked Conversations’ – the best-selling book on corporate blogging. Shel is a writer and consultant. A veteran of the IT industry he was founder and CEO of a US Silicon Valley PR Agency that specialised in new business start-ups.In this program we talk to Shel about the state of corporate blogging in the US and Internationally and what he sees are some of the trends.