In this episode, Blake Holgate is joined by Rabobank’s very own ‘Senior Animal Protein’s Analyst’ Jen Corkran, to discuss the global market forces shaping New Zealand's sheep sector. They explore the external pressures driving sustainability efforts, the need for farmers to adapt to evolving requirements, and the opportunities to leverage New Zealand’s unique production systems for future market success.

Jen suggests stagnation is not an option in the farming industry, especially in sheep farming. By embracing change and reframing sustainability as an opportunity rather than a burden, farmers can ensure the long-term viability of their businesses.