A special kind of wisdom is transmitted from generation to generation - proverbial knowledge with no basis in fact, but still intuitive: chicken soup cures a cold; live, love, laugh; turn a coin in your pocket in the moonlight to secure a fortune. Proverbs have always helped to answer life’s important questions, and in some cases, this kind of wisdom can save a community from disaster.

In the past, traditional knowledge was held by a matriarch or a wise man. When they died, that wisdom went with them. Now, this knowledge has jumped online. But sometimes, the internet doesn’t just preserve tradition; it manipulates it. This wisdom can be used to discredit expertise, and create distrust in institutions.

In this episode, Aleks Krotoski asks why we are turning away from experts for answers to life’s important questions, and how looking instead to the advice of strangers on the internet for guidance is leading to alternative truths, and conspiracy.