Paula Marie, Pilates Instructor, corporate wellness expert, business coach, grief advocate, public speaker, and professor at George Mason University, joins host Joy Puleo to unpack the business of Pilates and how to turn your passion into a sustainable career. Paula shares why “the riches are in the mistakes,” how growth happens in action, and the crucial role of boundaries so you can show up as your best self and fulfill your mission. You’ll learn what it really takes to balance teaching, business building, and well-being, plus practical strategies to market yourself and attract the clients you want. They explore brand positioning and values-led leadership that supports both studio profitability and client impact. If you’re a Pilates teacher, studio owner, or wellness entrepreneur, this episode is your roadmap to niche marketing, with real talk about mistakes, momentum, and staying aligned with your purpose. Find Paula at blackgirlsdopilates2.org.

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