Food Business Success® - Start Your Food Business Dream

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Are you letting fear, discouragement, frustration, self-pity, lack of motivation, confusion and anxiety get in the way of the outcome you want in your food business? These pesky emotions slow you WAY down. 

This is part one of a two part series on creating better outcomes, ie: faster, easier and more profitable. Today's episode is addressing our emotions first so we can actually start the work of problem solving. This has to come first. And I share my experience of anxiety as well as tools and strategies I presented in the Hard Times Ahead call to help you feel better.  

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

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We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Remember when you were a kid and you put on that cape or crown and you became a real superhero. You could (a probably did) things that you wouldn't normally do as the "real" you, but somehow that article of clothing transformed you. 

In today's episode, I am sharing more about how to use an alter ego to step into the version of a business owner you need to be. Anytime you are required to do something outside of your comfort zone, use this tool and you will be amazed at what you are capable of! Thank you to Todd Herman's and his book The Alter Ego Effect. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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Any of this sound familiar? You spend time and money to do your first run at your kitchen or with a copacker. You attend your first farmers market, pop up or trade show or get in front of that buyer for that pitch. And while you show up as your best self, something happens and it is a total "fail". The equipment breaks, the formula doesn't work scaled up, not much traffic or it is a no from the buyer. 

Yes, we know success is built on a pile of failures...ya, ya, ya. But when you are IN it, it SUCKS.

This recently happened to me after my Hard Times Ahead zoom link didn't work in the very last reminder email. I made a follow up video in the moment to model how to process the embarrassment, rejection, disappointment (fill in your own emotion) and how to make meaning from the experience to move forward quickly like a boss.  I share the learnings on today's podcast.

I am hosting a live Q&A call for folks who couldn't join me live (check your email if you already registered for the Hard Times Ahead call). If you want to come but hadn't registered before, you still can! Click here to register.

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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This is one of those episodes that will leave you different than when you started if you let it. You may be wondering why I interviewed the amazing Kathy Zhang, a palliative care physician and life coach to help you with your packaged food business.

Honestly, this conversation couldn't have come at a BETTER time as we are all facing more uncertainty and anxiety about our businesses in the face of inflation. Having a purpose filter is MOST important when we are in challenge and hard times. Take some time with us to dial in your own filter.

Be sure to register for the free HARD TIMES AHEAD call on October 12 or get the 48 hour replay. Part strategy, part mindset to help you survive inflation and thrive in your business.

Catch Kathy Zhang on IG
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👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

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It's 4th quarter pep talk time from your CPG Coach! This is the fuel you need to go out and take some big action, fail, take action again and keep going.

Register for the free HARD TIMES AHEAD call on October 12. Part strategy, part mindset to help you survive inflation and thrive in your business.

Catch Kathy Zhang on IG
Catch her on FB

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Whether it is about rising costs or how you are not following through and sabotaging yourself, having a come to truth moment about where you are at is the first step to actually being able to solve for it. I want you to reach your impossible goal - or come a lot closer than you thought possible.

Until you know what the issue really is, you will spin out trying to solve it. Just like a doctor gets all the facts (the good, bad and ugly) before she makes a diagnosis with treatment, we have to be willing to tell ourselves the truth about where we are in our business and what is sabotaging us so that we can implement solutions.

Register for the free HARD TIMES AHEAD call on October 12. Part strategy, part mindset to help you survive inflation and thrive in your business. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

Want to get more YES's from your customers and wholesale buyers? My guest on the podcast is Karen Green aka The Food Mentor. She shares a concept she created called Buyerology that helps you increase your close rate and develop better partnerships with new accounts and even your employees.

We also talk about the three things she would be doing right now if she was a food brand owner. Listen in for a great show!

Karen Green on LinkedIn

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

I got a notification from our Fuel members-only group this morning (literally) and I loved the topic so much I wanted to record a bonus episode to share with you all.  Lauren of Royall Cookie Co asked a question about how she should define success after her first pop-up. And I offered a response that most of you wouldn't have predicted. Listen in!

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

If you had a device that tracked how many times you said "I'll try" in a week, would that number be off the charts? Be honest with yourself.

When I give you a strategy or an action plan that give you your next steps exactly, do you hear yourself saying "seems like a good idea Sari, I'l try"? How is this "trying" working out for you? 

I just got back from my four day meditation retreat in Sedona, AZ and it was absolutely incredible. At the end there was the inevitable conversation with Master Daniel about how to incorporate the learnings from the weekend into our everyday lives. 

People in my group and then later I heard others in the welcome center responding with "I hope to...I'll try".

Does that instill confidence in you when you hear someone else say they will "try"? Not really. 

Tune in to today's podcast to hear what Master Daniel told us and why the word "try" is one word you may want to eliminate from your vocabulary. Start noticing, catch yourself  and replace it.

Yoda told us, "there is no try, there is only do and not do." Be like Yoda. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...

Send us Fan Mail

There is a reason many people don't go after their dreams including starting a business. It requires a ton of courage as you put yourself out there and risk rejection, judgement and the dreaded "no". In this episode I share with you my recent adventure that reminded me that courage never feels good and I offer some strategies that I gave a client recently as he was feeling the nerves come up about the launch of his business. 

I recommend micro-dosing acts of courage in less risky environments to help you build up the muscle of doing hard things and I give you some examples of things to try. I recommend forcing yourself to do a small, but brave, bold thing every day. Do that enough times and you will blow your own mind with what else you can do when the stakes are higher. 

👋We're Food Business Success®. We mentor early-stage founders with real coaching, strategy, tools, and systems to help them avoid common pitfalls and build a brand that lasts. We're also home to the Launch & Grow Accelerator.

[Learn more about coaching] | [Explore Launch & Grow]

NEW for YOU!
We've completely revised our Launch & Grow Accelerator with a full update for 2026. Grab your m...