We welcome noted author, speaker, and food futurist, Jack Bobo, to Food Truths. Mr. Bobo is the current Executive Director at the UCLA Rothman Family Institute for Food Studies. He has worked previously for the US State Department as a biotechnology and food policy representative, for first-of-its-kind food biotechnology companies such as the first genetically engineered salmon and the first GE apple. He's a thought leader on food systems, food policy, and common sense branding and marketing of new foods. We discuss the importance of branding in food, the problems in the current food system, and how the heck we're getting out of the decade and beyond. You can reach Mr. Bobo @Jack_A_Bobo on X and [email protected]. 

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