Hormones, antibiotics, GMOs… A trip to the grocery store is a battle against fear and guilt. From marketers to activists, there is a concerted effort afoot to use fear, shame and guilt to shape consumer food choices. Sadly, this is happening at a time of unprecedented abundance, yet a time when farmers are facing difficulty in competing against low prices and endless regulation. Michele Payn is a popular speaker and author that is here to talk about her book Food Truths. The book analyzes the hot areas of public controversy, and uses scientific evidence and on-farm common sense to separate fact from fiction.