Taking risks in life and business is important for growth. We all deserve to pursue something we love and care about. For some, taking the leap to start their own company can be challenging. On today's episode of the GaryVee Audio Experience, I sit down with the A2B Hospitality Group and answer some of their questions about growing their podcast and being a franchisee. Diversifying your business in today's digital landscape is only a few taps away. With platforms like LinkedIn, you can target specific demographics, even down to the company someone works for. Once you target a group to put paid media behind, you can then leverage specific niches to better relate to your audience. This is a great episode for business and franchise owners, especially if you have a podcast. Enjoy.