Agency owners want clients to be happy with the results they provide - that's one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip and Gini discuss why a third of your clients may be unhappy, and what you can do about it. They tackle the topics of RFPs, communication, and managing expectations.

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Guest: Brad Friedman

Guest Jamie Palmer

In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.

This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google's search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.

It's a never-ending battle for agency managers to keep their teams on track. With the volume and pace of work that everyone is trying to get done, it can sometimes be frustrating to figure out what needs to be done next. This is a topic that came up in a recent conversation in r/agency on Reddit. Chip and Gini found some of the responses to be just a bit off the mark, so they highlight some bad advice that they saw -- then offer up their own take on the challenge. Spoiler alert: secret lists are never the answer.

Steve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur. In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he chose to produce a series of videos examining Levelwing's values. The discussion will provide agency owners a lot of food for though in how they interact with clients and their own teams.

Guest Tad Stephens