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Mark McClennan, host of the Ethical Voices podcast, talks about the current state of ethics in the PR industry and how agency leaders can instill ethical practices in their teams.

Good agencies measure performance -- of their projects, their business, and their employees. On this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich examine why employee goals matter, as well as how to set them appropriately.

We discuss how B2B and B2C decisions differ and what that means for marketers. Caterpillar comes up with a way to create an emotional attachment to tractors. And a year after GDPR went into effect, marketers say it's made them better.

For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.

Every agency comes across a potential client that simply isn't a good fit. In a previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don't match up with the agency's needs. But how do you do that well? On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experiences of other agency owners, as well as offering their own advice -- particularly as it relates to referring . "One of the important things for a lot of agency owners to overcome is that too many agency owners view other agencies as their competitors. And as soon as they start thinking competitor, they think enemy. And that's really not true," explains Chip. Gini shares how she used to think that way, but came around to seeing opportunities with other agencies. "[I thought] wait a second, we can all do work together. And if they don't have the capacity, or it's not the right client for them, and vice versa, we can certainly share the wealth."

Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business. In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire. Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.

Co-host: Jeffrey Shavitz

We highlight three winners of The Conference Board's 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.