Guest Jamie Palmer

In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.

This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google's search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.

It's a never-ending battle for agency managers to keep their teams on track. With the volume and pace of work that everyone is trying to get done, it can sometimes be frustrating to figure out what needs to be done next. This is a topic that came up in a recent conversation in r/agency on Reddit. Chip and Gini found some of the responses to be just a bit off the mark, so they highlight some bad advice that they saw -- then offer up their own take on the challenge. Spoiler alert: secret lists are never the answer.

Steve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur. In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he chose to produce a series of videos examining Levelwing's values. The discussion will provide agency owners a lot of food for though in how they interact with clients and their own teams.

Guest Tad Stephens

Karen Swim is a tireless advocate for solo agency owners. She is the president of the membership organization Solo PR Pro, founder of the PR and marketing agency Words For Hire, and co host of That Solo Life podcast. On this episode of Chats with Chip, Karen breaks down how changes to the workforce and agency culture have allowed independents and micro agencies more freedom and flexibility than ever before. She also advises how having a financial plan and advances in technology can help smooth the path for solo agency owners.

Karl Sakas of Sakas and Company fills in for Gini Dietrich as Chip Griffin's co-host on this episode of the Agency Leadership Podcast. Chip and Karl discuss how agencies can raise prices and increase revenue from clients by moving them along a continuum toward higher-priced (and higher-value) services.

Three different reports illustrate the law of unintended consequences: New privacy rules are helping improve email response, the influence of marketing falls as brand value grows and handing out rewards and awards to employees can actually make them less motivated.

In this episode of Chats with Chip, Matt Rizzetta, founder and CEO of N6A, discusses a new model he calls Outcome Relations, designed to provide measurable accountability to clients. Matt explains the benefits of Outcome Relations, how the workforce has changed over his career, and how entrepreneurs need to make mistakes and innovate incrementally over time to be successful.