<p class="MsoNormal">What is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Haus Head of Strategy Olivia Kory.</p>

What is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Haus Head of Strategy Olivia Kory.

<p>What is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says Haus Head of Strategy Olivia Kory.</p>

For Incrementality Testing, It's One Step At A Time

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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For Incrementality Testing, It's One Step At A Time

For Incrementality Testing, It's One Step At A Time

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