For The Record

This week we shift our focus to discuss the legal side of things with entrepreneur, business advisor and attorney, Justin Marti, Esq. Justin is the Founder of Marti Law Firm, a Connecticut-based firm that has carved out a niche in Dental & Aesthetics helping Practices to get started, keep growing, and if desired, plan their exit.

Justin is not just an Attorney. At 25, he began his entrepreneurial journey with a dental practice, that turned into 45 locations, and eventually, a successful exit. In that time, he decided to go to law school primarily as a benefit to him as reviewed all the legal contracts and paperwork he was immersed in as an owner of a very large DSO. He didn’t really have a dream to one day actually practice law, but here we are! He’s taken his experiences as an entrepreneur and combined them with his legal prowess to form  Marti Law Group.

He's quick to point out that he’s got an incredible team of stellar attorneys to surround him, and that their team stays in their lane- the focus on the things Practices need most. Whether its creating contracts for newly formed medspas to those ready to exit, working with vendors on negotiations, creating Provider agreements, Medical Director agreements and more, they provide an affordable, high-touch relationship for their clients. Borrowing from the industries they serve, Marti has a tiered membership program that allows Practices to be in ongoing contact with their legal advisors without breaking the bank.

In this episode, we talk about the realities of the ever-evolving legal climate in the medspa industry and the importance of finding a legal team who can worry about the compliance aspect, so Practice owners don’t have to. We also discuss the benefit of having a legal advisor on your team- especially one who knows a lot about business- to help find opportunities to negotiate for better prices, better contract terms, and to come alongside an owner as they grow and eventually exit. We also explore how Justin is growing a successful business once again in his second act. What are the fundamental or foundational things that he knows are the tried-and-true ways to perpetuate success no matter what business you’re in?

It's a great episode that proves a good attorney is a competitive advantage, and one with as much business success as Justin is definitely hard to come by. His team offers a free consultation to help assess where they can add value to a Practice and what opportunities for improvement exist for an owner. Follow the links below to learn more about Justin & Marti Law Group.

Visit Marti Law Group on the Web: https://www.martilawgroup.com/

Visit Marti Law Group on IG: https://www.instagram.com/_martilawgroup/

Visit My Model Docs: https://www.mymodeldocs.com

Visit My Model Docs on IG: https://www.instagram.com/mymodeldocs/Reach out to Justin: [email protected]

In Episode #45, we sit down with Elite Medspa Founder & Medical Director, 𝙅𝙤𝙚𝙡𝙡𝙚 𝙇𝙞𝙚𝙢𝙖𝙣, 𝙈𝘿, to learn more about her journey from a nearly 20 year career as an OBGyn to a top injector and successful entrepreneur.

If you want a little perspective on life, business and the pursuit of happiness, this episode is one you simply can’t skip!

Learn more about Dr. Lieman and Elite Medspa and Wellness Center: https://myelitemedspa.com/

Follow Dr. Lieman on Instagram; https://www.instagram.com/drjoellelieman/

Follow Elite on Instagram: https://www.instagram.com/myelitemedspa/

This week we are focusing on the joys, triumphs, and realities of being a working mom in the busy field of Aesthetics. Our featured guest, Alexis Bowhay, PA-C. Alexis is a fellowship trained Aesthetic Injector at the Village Institute of Plastic Surgery where she’s building a busy injectable practice, and she’s taking it one day at a time.

After starting her career in Cardiology, she decided to take another path and become an entrepreneur. She’s the owner of two fitness centers in the Orlando area where she’s built a successful health and fitness empire, but if you’ve met Alexis, you know she’s got the capacity to do more!

Enter Aesthetics. She decided to pursue a different passion as an injector in Aesthetics, but she was self-aware enough to know that she wasn’t ready. She approached her now colleague Larry Blevins, PA-C with a request to shadow him day-to-day to hone her new craft. That turned into a frequent occurrence and eventually a fellowship. Alexis is the first graduate of the American Foundation of Aesthetic Medicine fellowship, a rigorous 6-month program led by Danny Soares, MD and Larry Blevins, PA-C that included at least 100 hours of supervised treatments, research, clinical evaluations, written exams and more. After completion, Alexis continued her career at Village Institute of Plastic Surgery with Dr. Soares and Larry, and she’s now building her own brand within VIP, and with her savvy business mind, she’s well on her way to carving out her own niche in the industry.

But Alexis is far more than just an injector. She’s also a busy mom to a 15-month-old daughter and a wife. In this episode, we talk a lot about the reality of being career-focused while also being a devoted mother and spouse. Alexis calls out to the industry to talk about this more- to acknowledge the internal struggle so many face as they put their little ones to bed and pop open the laptop or make tough choices between time with their family or time at work. She credits her incredible support system and an understanding husband with allowing her to make it all work.

What’s next for Alexis? The sky is the limit. She’s currently working on a research study and continuing to build her skills and her clientele. Her goal is to make an impact in Aesthetics by contributing to the knowledge base of injectors throughout the industry. She’s already an influencer in the Fitness world, so the celebrity side of it all doesn’t excite her nearly as much as clinical side. In the meantime, she’s focused on raising her daughter, being an invested wife, and juggling it all while making it look easy!

Follow Alexis on Instagram: https://www.instagram.com/theorlandoinjector_/

Learn more about the American Foundation for Aesthetic Medicine: https://affam.org/

Learn more about the Village Institute of Plastic Surgery: https://www.instagram.com/plasticsurgeryvip/

In Episode 43, We sit down with 𝐀𝐦𝐲 𝐇𝐞𝐫𝐫𝐦𝐚𝐧𝐧, 𝐑𝐍, 𝐂𝐀𝐍𝐒, 𝐂𝐏𝐒𝐍, the Chief Aesthetic Nurse and Director of Aesthetic Nursing at Mountcastle Medical Spa in Ashburn, VA.

Amy shares what’s behind the curtain when it comes to making your way in the industry, building and maintaining a busy practice, finding time to fit it all in, and ensuring a healthy business partnership along the way.

Follow Amy on Instagram: https://www.instagram.com/amyaesthetics__/

Follow Mountcastle Medical Spa on Instagram: https://www.instagram.com/mountcastlemedicalspa/

Explore Mountcastle Medical Spa: https://www.mountcastlemedicalspa.com/medical-spa-services/

Epside #42 features Rêvée Medical Aesthetics Founder, Medical Director and Aesthetic Injector, Lonny Green, MD.

We’re starting Season #3 with a one of the best in the business, Brittony Croasdell, MSN, FNP-BC, APRN, CANS. She’s a Chicago-based Nurse Practitioner who has been criss-crossing the globe sharing her expertise on injecting, safety, and so much more throughout her career, and now she’s embarking on a new journey with her new practice, Fulcrum Aesthetics, opening in early 2023.

Brittony was named the X-Factor award winner at Aesthetic Next 3.0 because that’s what she has- a unique “It Girl” vibe that makes you respect her uncanny ability to share intense medical and scientific information you actually want to hear but to also deliver exceptional aesthetic outcomes with her patients. She’s been a trainer for 5+ years, and in that time, she’s presented on various podiums at conferences, trained countless injectors via hands-on, and performed live injections (much harder than it looks!) on mainstage. Her latest collaboration with the Behind the Syringe Squad is a crowd favorite. Brittony’s teamed up with Shelby Miller, Natalia Guzman and Amy Lynn to show an in depth look of regional beauty standards and to pull back the curtain on their aesthetic perspectives and treatment protocols.

Over the years, she has become more and more involved in the research aspect, contributing to various articles related to safety, landing her a coveted seat on the International Expert Advisory Board for CMAC. Last year, she was thrust into the national spotlight when she treated an eyelid ptosis case referred to her from another injector; it was shown on national TV, social media, etc. all across the country day-by-day as her influencer patient was transformed by Brittony’s intervention.

Atop all this success, she felt something was missing. She’s opening Fulcrum Aesthetics to not only have a place to treat patients and deliver her natural, beautiful results but to also perform studies and give back to the industry and to her colleagues. She’s on the tail end of a long divorce journey and shares her insight into forming partnerships and protecting your financial interest along the way. In this episode she also shares her advice on when to start a business and how to juggle motherhood, relationships and entrepreneurship without burning out.

If you are ready to make that transition from spectator to injector or from employee to entrepreneur, this episode is for you. It’s JAM PACKED full of great advice from someone who is literally doing it all and making it look easy along the way.

Follow Brittony on Instagram: https://www.instagram.com/np_britt/

Checkout Fulcrum’s journey to opening: https://www.fulcrumaesthetics.com/

Join Tiphany Hall, Conference Director & Vivienne Echendu, Director of Vendor Relations for an overview of everything you can expect all weekend long at Aesthetic Next 4.0. In this episode they cover the highlights happening every day onsite starting with the first year ever for Pre-Conference education with a full day Aesthetic Immersion course and a hands-on hyperdilute CaHa course! They'll walk you through some of the unique sessions, live demos and vendor activations you will NOT want to miss!

They provide a full survival guide for where to be, what to wear, which sessions to see, how to access your virtual pass, win lots of great prizes and claim a ton of CMEs! If you've had questions about what's involved in the General Conference Pass and how the workshops factor in, you'll find those answers here. They also give you an evening agenda for all the social events and receptions throughout the weekend including the 2nd annual Nexties Awards!

So dust off your cowboy boots and your gala gown and get ready to head to the BIG D on September 7th-11th for the biggest Aesthetic conference in the US! See the full agenda, peep the faculty and register now at www.AestheticNext.com

In our Season Two Finale of For The Record, we’re giving you a behind-the scenes look at what it takes to create quality, consistent digital media day-in and day-out.

In “Behind the Content Curtain” Dr. Tiphany Hall sits down with Director of Media Productions for Aesthetic Record & Aesthetic Next, JT Cothran.

While JT Cothran came to AR with a long history of studio engineering and live event productions, he’s helped build a substantial video production house at AR, learning and evolving his own skill set, one step at a time.

He’s the man behind the camera, directing the talent, finding the best angle, and capturing the best video and audio for the job. But, he’s also the one in post-production doing all the editing, adding motion graphics and transitions, and creating lots of movie magic. He’s a unicorn, some might say, and can do just about anything! 

In this episode, JT & Tiphany break down a few key elements of success regardless of your budget or resources:

-Using the tools you have in your tool box today to create high-quality, high-impact videos and what to buy next to fill in the holes.

-Various software program you can use to get the look of big production quality without spending big budgets (and do some really cool stuff!) We share SO many great tools!!!!

-Tips for improving your video quality from pre-production planning, to background lighting,
to refurbishing old videos and building content with purpose.

-What to consider when deciding when to bring in a production company vs. trying to do it all yourself.

This is a great episode to watch or listen to if you are a content creator who is either stuck in a rut or eager to take things to the next level. If you are a video ninja, we promise you may get some time-saving efficiency hacks that make things easier!!

We share the perspective of the onscreen talent and the behind-the-scenes creative genius, something that isn’t normally discussed together!

This week, we sit down with Ben Hernandez, Partner and Co-Founder at Skytale Group LLC.

In just a few short years of focusing in the Aesthetic space, Ben has emerged as one of the key thought leaders on Mergers & Acquisitions, and there’s no doubt he’s shaping the investment landscape for Aesthetic Practices. 

Ben and his team at Skytale are passionate about helping owners build well-structured, profitable companies that can create long-term value for the Entrepreneur.

In this episode, Ben talks about the value of aligning yourself with a team of experts who take on the heavy lifting when it’s time to sell. From finding the right partner, structuring a favorable deal, and guiding the seller through what can seem like a daunting process, Skytale is there!

Ben and his team have years of experience in Dental among other specialties, and they know exactly what it takes to maximize the value of a Practice and to reward the Owner for a job well done.

As Ben shares, outside of M&As, Skytale’s consulting side acts as an accountability partner, business coach, and strategic advisor to help Practices grow- even if selling isn’t part of the plan! 

This episode is a mini-MBA delivered with the finesse that only a true expert could provide. 

In Episode 38, we sit down with Heather Rypien, RN, CANS to learn “The Hard Truth about Success.”

Heather has been injecting for 12 years, and in that time, she’s amassed a large following of Patients. Her knack for Patient engagement is no surprise given her experience in a host of Customer Service roles including years as a Flight Attendant!

Her work life is anything but conventional. While her home is based in North Carolina, she commutes to the Manhattan-based Skin Spirit each week!

When she’s not creating exceptional results for her Patients, she can be seen criss-crossing the country as an insanely busy Galderma Trainer. Over the last several years, she’s forged relationships and made an impact for countless Practices across the US with her in-demand hands-on trainings.

But it doesn’t come without a cost. In this episode, Heather shares insight into the mindset of a builder. Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.

Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.

This is a fantastic episode filled with so many pearls and hard truths about building a legacy of excellence.

Learn more about Heather:
Instagram: https://www.instagram.com/parkavenuern/
Skinspirit: https://www.skinspirit.com/
Aesthetic Consulting & Training: https://www.aestheticconsultingandtraining.com/