Can work be fun? Can the insights of successful game designers be used to engage customers in a variety of industries? Wharton legal studies and business ethics professor Kevin Werbach and New York Law School professor Dan Hunter authors of For the Win: How Game Thinking Can Revolutionize Your Business say yes. Knowledge at Wharton spoke with Werbach and Hunter about what gamification really is how companies are using it and what pitfalls to avoid when gamifying. (Video with transcript)

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