This episode is part of our mini-series looking at useful resources, and we're focusing on resources for promoting your yoga offering via social media.
With promoting your yoga on social media, it can really feel like there's always more to do, like other businesses have got a plan which they're executing perfectly, while you're drafting out a post with one hand while cooking dinner with the other, trying to make sure you've spelt everything right and wondering what hashtags you're going to put with the caption...
With that in mind, we're looking at useful resources to help you save time and maximise your efficiencies when promoting your yoga on social media.
See the show notes: yogahero.co.uk/podcast10
1. A scheduling tool
Why use a scheduling tool? Well, it'll help you see how many posts you have ready to go for the next week / month / year. It means you can make a big cup of coffee, sit in front of the scheduling tool and just get it done!
2. A social media calendar
Have an overview of you focuses, your posts, see any gaps, or anything that's too densely featured.
3. How often should you post?
Now in my humble opinion, I would say, don't worry too much about this!
4. Canva for creating your images
Make beautiful eye-catching images at the exact size for each platform at no cost, or a low cost.
5. Define your process for naming and storing those images
For images that are promoting something on a specific date, include the date of the offering in the file name, and then you know that you can search by that.
6. Brand guidelines
Create continuity and consistency in your social media output, so that people who want to hear from you don't miss your posts by accident!
7. Define set times in your calendar for responding to comments and messages on the platforms
Turn off notifications, and set times to log on and respond to comments and messages.
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