Pushing your sales territory outward is key for sustained business growth. But it’s not as easy as it sounds. Each market entry presents its own set of unique complexities. The decisions you make to navigate those challenges will determine your ROI in that territory.

In this podcast from Tugboat Institute®, Gary Kunkle, Senior Research Fellow at the University of Wisconsin–Madison and Founder of Outlier LLC, discusses the common tactics that trip up companies considering expansion into new markets—sharing hard-earned insight based on his ongoing academic research and 38 years of hands-on experience in the international marketplace.

Be an Evergreen® leader. Consider entry into new markets—local or global—to spark business growth.