People think about and apply to colleges primarily based on name brand, location, and legacy - but there's a lot more data out there that can help you make the right choice. Louis Newman is former Dean of Academic Advising at Stanford University and now the author of the new book "Thinking Critically in College: The Essential Handbook for Student Success." In this episode, Louis shares his concerns with the common rankings and data sources, what other sources you should look for to determine culture fit and academic rigor, and how to use all this data make your best college decision.

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