Being your own boss often means that you don't have a set 9-5. While this may sound like an absolute dream, your business can potentially end up taking up most of your brain space 24/7, leading to feelings of being overwhelmed and burnt out. That is why in this episode, Tara shares some useful tips on how to manage these feelings. 

So, create a space to work, relook at your To-do-list, take a break if you need to, and most importantly, tune to this episode. 

KEY POINTS:

- The power of outsourcing 

- Scheduling time and space for work

- Honor your need to take a break   

- Don’t forget who you were before your business

QUOTABLES:

“One of the most valuable things that you can have as an entrepreneur is time, time that you can utilize to do things that are going to impact your business by bringing you more revenue.”

“Realizing that you may need to spend some time alone or you may need to go to the spa to recharge… Whatever that is for you, honor that. Don't push through that.”

 “It's about the fun, go back to that space where it was fun for you.”

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Tara is joined by her ex-schoolmate and good friend Karina Nunez Rojas, a marketing consultant and business coach. Join them as they speak candidly about Karina’s journey as a business student going into the corporate world and emerging as an entrepreneur. Tune in and uncover the challenges of new entrepreneurs, customer psychology, and the importance of making the customer the Hero of the story when you market your business.

KEY POINTS:

- Karina’s business school journey

- Karina’s least favorite and favorite role in marketing 

- Understanding your customer’s psychology 

- How do you conduct customer research?

- The biggest misconception that entrepreneurs have going into the market

- Incorporating psychology in your marketing 

- Karina’s entrepreneurship journey 

- Karina’s reflecting on her money, marketing, and mindsets 

QUOTABLES:

“Whether you're an entrepreneur or whether you're working at a big corporation, working with people is going to be critical.”

“One of the mistakes that a lot of small business owners make is that they don't make the hero, their customer, the hero in the story.”

“Your business decisions should be based on deep empathy and understanding of your customer and what it is that they want.”

GUEST INFORMATION:

Karina Nunez Rojas

IG | @karina.rojas.coaching - instagram.com/karina.rojas.coaching/ 

LinkedIn | linkedin.com/in/karina-nunez-rojas-0486142b

[email protected]

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Content is KING! Well, not all the time…

In this episode, Tara shatters the myth that the more you post the better. So what makes better content then? Tune in to find out what it takes to post effective content for your business - from your marketing goals to your messaging, as well as the importance of making the customer feel like your content is being made just for them. 

Perhaps this episode might give you some answers as to why your current content isn't working.  

KEY POINTS:

- What is your goal with your content?

- What is your brand identity? 

- Focusing on a singular message when creating your content

- Creating for your customer and not yourself  

- Telling a story 

QUOTABLES:

“I want you to think about your brand as a person.”

“Marketing is really all about storytelling. You have to be able to tell an effective story with your content.”

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Aleah Rae joins Tara to talk about Facebook Ads and what they can do for your brand if used strategically. A Facebook ad coach managing accounts of beauty brands, Aleah shares how her challenges as an entrepreneur have led her down the path of wanting to help other brands make the best of Facebook to achieve success. 

Get the down-low on all things Facebook from retargeting ads to how much you should budget for your ads in this informative episode. 

KEY POINTS:

- Aleah’s challenges running her custom lipstick brand

- What are the services Aleah provides for her clients?

- Running ads with purpose 

- Understanding your customer’s journey

- Bringing a more personalized approach to selling your products

- Reading the data and budgeting for ads

- The effect of the latest iOS update

- The biggest lesson Aleah has learned from entrepreneurship 

- Aleah reviews her marketing, money, and mindsets

QUOTABLES:

“I mean, it needs to look branded and it needs to match the vibe that you want it to be aesthetically pleasing, but some of the most successful sites are not fancy.”

“So it's that creating warm audiences, that should always be our goal; taking the cold and turning them into warm”

“Give yourself the grace to change your mind.”

GUEST INFORMATION:

Aleah Rae

raeoflightdigital.com

IG | @raeoflightdigital - instagram.com/raeoflightdigital

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Being an entrepreneur does not mean you have to be a superhuman. You can still be susceptible to fear - whether that's fearing the risks you need to take or even fearing success itself! 

In this episode, Tara encourages you to not only push past those very fears but also embrace them. Learn how to hold yourself accountable by doing the things required of you as an entrepreneur, despite your fear of the outcome. 

KEY POINTS:

- Fear is normal, embrace it 

- Is this fear an excuse? 

- Pushing past your fears 

- Practicing facing your fears 

QUOTABLES:

“An excuse is often disguised as fear.”

“The more you push yourself personally, the more you're actually going to be able to push yourself in business.”

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

With so many business models popping up in every corner, it’s no wonder we get easily overwhelmed when it comes to picking the right one for your brand. 

That is why in this episode, Tara lays down the different possible business models you can have for your brand. Entrepreneurship isn't a one size fits all endeavor, so don’t fret if every business model mentioned in this episode doesn’t fit your brand! Instead, tune in, take some notes, and see how you can mix and match the models Tara covers to best fit your business. 

KEY POINTS:

- The subscription model 

- Bundling as a business  model 

- What the hell is a Razor Blade model?

- The one for one business model 

- The retail model 

- The discounting model 

QUOTABLES:

“There's no one size fits all in entrepreneurship and there's no one size fits all for your brand.”

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

If you fail to plan, you plan to fail - this is something every small business should keep in mind, according to special guest and Retail [obsessed] Growth Consultant, Deanna McIntosh. 

In this episode, join Deanna and Tara as they speak about the importance of roadmaps and merchandising in your retail business. Tune in and take notes as they touch on topics ranging from designing your website to selling impulse items to identifying your target customer! 

KEY POINTS:

- Deanna’s journey in retail and into coaching 

- Merchandising: The biggest gap in small businesses 

- The importance of a road map 

- Visual merchandising 

- The biggest misconception about merchandising 

- Deanna reflects on her marketing, money, and mindsets 

QUOTABLES:

“Marketing moves goods towards people, merchandising moves the people towards the goods.” 

“If the images and the video are the first things, in a lot of cases, that people see, why is that the last priority for you?”

GUEST INFORMATION:

Deanna McIntosh

deannamcintosh.com

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

The customer buyer journey never stops - it is a cycle that repeats itself over, and over, and over! It’s time to master this cycle or risk getting caught up in it. 

In this episode, Tara breaks down what happens at each phase of this cycle and how can you increase your sales and conversions by understanding your Customer Buyer's Journey.

From making your customers problem-aware to eventually converting them to loyal followers, Tara explains what you need to understand at each stage of this cycle in order to achieve sales and success. 

KEY POINTS:

-  Stage 1: Making your customer problem aware 

- Stage 2: Showing your customer that you can solve their problem 

- Stage 3: Closing the sale 

- Stage 4: Surprise and delight 

QUOTABLES:

“People love to hear their names or see their names, they love to feel personalization. This is where you can really get creative and connect with your customers on a one-to-one level, even though you may have thousands of them.”

“Position your product as the one that is actually going to solve the problem.”

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Want your business to be the full package? Well, you’re in for a treat because this next guest is, as Tara puts it, a product packaging extraordinaire. 

In this episode, Megan Young Gamble joins Tara to talk all about packaging. What may seem straightforward actually requires a whole lot of strategy and planning. So listen in as Megan and Tara discuss everything to do with packaging, from what to keep in mind when packaging your product to the use of frivolous packaging buzzwords. 

KEY POINTS:

- Pimping your packaging

- When should you be reaching out to get your packaging done?

- Starting with the end in mind

- The biggest misconception about product packaging

- What do people need to include in their packaging 

- What can we expect in the future for the packaging industry

- The Buzzwords: From “luxury” to “vegan”

- Roles that Megan needs that she cannot do

- Megan reflecting on her marketing, money, and mindsets

QUOTABLES:

“When people see the shiny pretty things on show, they don't realize that it takes a lot of planning to execute that.”

“For those of you who are out there going through the same shit, know that you're not alone. Just make sure that you're investing time and energy into yourself, and know that you are worthy. And you're going to make it on the upside” 

GUEST INFORMATION:

Megan Young Gamble

getlevelconsulting.com

Join the Accelerate Level Institute - acceleratelevelinst.gumroad.com

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

With social media as prevalent as ever, it’s easy to feel like the grass is greener on the other side. We can’t help but compare our lives to the lives of others on social media, and the exact same thing can be said about our brands. 

In this solo episode, Tara talks you through the process of understanding your competitors, and rather than copying what they do, Tara will show you how to use these comparisons to your advantage as opposed to your detriment.   

KEY POINTS:

- Understanding your competitors

- Social Media does NOT reflect reality

- Don’t lose your creativity

QUOTABLES:

“When I talk about knowing who your competitors are, it's primarily about understanding their positioning and what they're doing wrong”

“Just because you see a brand doing really well on social media or out in the public, you have no idea what's going on behind the scenes.”

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)