Found The Flow

Imagine leaving a million-dollar business coaching business to start from scratch as an entrepreneurial owner of a lifestyle apparel brand…

It may sound crazy, but that's exactly what this episode's guest, Maya Elious, did with her brand, Rebelious. Join Maya and Tara as she shares more about her bold move, the inspiration behind her brand, and how she overcame all her challenges faced as she ventures solo into the world of e-commerce.

KEY POINTS:

- Rebelious: Maya's fitness apparel company

- Why go from a $1M company to starting from scratch?

- Going against the grain with Rebellious

- Where will Rebellious be in 2 years?

- What has Maya learned from Rebellious?

- Maya's biggest lessons in entrepreneurship

- Maya reflecting on her marketing, money, and mindsets

QUOTABLES:

"But I do think all of us either, If it's not conscious, we often subconsciously, self sabotage our next level."

"The things that I instantly wanted to do differently was make sure that I was not doing everything by myself"

GUEST INFORMATION:

Maya Elious

IG | @mayaelious - instagram.com/mayaelious

Rebelious Fit

rebeliousfit.com

IG | @rebeliousfit - instagram.com/rebeliousfit

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Tara talks all about selling out. And no, not betraying her principles for expedience but rather, selling all your products such that there are no stocks left, and how this may not necessarily be a good thing for your business... Unless it's intended. Join her as she discusses the pitfalls of selling out and how to use it as a strategy that is advantageous to your business.

KEY POINTS:

- Upsetting potential customers

- Opportunity costs of selling out

- How can you use the sell-out strategy effectively?

- Effective inventory management

QUOTABLES:

"One of the things that you want to do if you want to have a sell-out strategy is first offer limited quantities"

"Getting people on a waitlist is an opportunity for you to engage them; an opportunity for you to get them excited."

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

A picture paints a thousand words and these words ring true when you try and communicate your brand's story through your socials.

The power of product photography cannot be overlooked - and in this episode, Tara is joined by Alexus Roberts, creative director of TrellVision studios, who specializes in brand design development. Listen in as they discuss the importance of product photography, what you need to know before engaging a product photographer, and (yes, you read that right) photographing vibrators.

KEY POINTS:

- Product photography as an investment

- What's the lifespan of a product shot?

- Alexus's venture into product photography

- What do people need to have prepared before going to a product photographer?

- Photographing a vibrator

- Top 3 things to look out for when you're hiring a product photographer

- Alexus's biggest lesson in entrepreneurship

- Alexus ranks her marketing, money, and mindsets

QUOTABLES:

"Just make sure that you know who you're talking to; who your audience is because it's not the photographer's job to figure out who your audience is..."

"That this is not ice cream and sprinkles. And you know that this is the part of entrepreneurship that nobody talks about, that you deal with"

GUEST INFORMATION:

Alexus Roberts

alexusroberts.com

LinkedIn | linkedin.com/in/alexuscr

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Sexy marketing doesn't always mean sexy profits.

It's so easy to get carried away with the aesthetics of social media or making your brand look pretty and flashy, but the real strategy lies beneath the surface. Dive into the world of backend marketing with Tara in the episode as she explores all the things that are equally as important as your front-facing image, i.e. the things that ACTUALLY help make your brand more profitable!

KEY POINTS:

- Frontend vs backend marketing

- The importance of customer retention

- What is your customer experience?

- How can you get customers on the backend to buy more?

- Backend marketing is free!

QUOTABLES:

"If they're just making that first purchase, and they never come back, then you have a customer retention problem."

"Do you understand how far that can take you by just calling a couple of people every month to say thank you? They're gonna rave about that."

"Do not feel like you should not email your list, do not feel like you should not send text messages. This is really how you make money."

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode Tara is joined by special guest Ariane Turner, CEO of Look Good, Live Well - a brand committed to simplifying skincare, removing gender bias, and normalizing the use of luxury products within the Black and Brown communities.

Tune in as Ariane shares her journey as a businesswoman in the skincare industry, from pitching her brand for grants to being gentle towards oneself. Laugh with her and be inspired by her confidence in this worthwhile episode that will get you rethinking your relationship with your skin!

KEY POINTS:

- Introduction to Ariane and her passion for skincare

- Being confident in her creativity

- What inspired Ariane's brand?

- Building Ariane's business with grant money

- Celebrating what the body does naturally

- Looking inward when addressing skincare

- Ariane reflecting on her marketing, money and mindsets

- Ariane's dealings with her ADHD and depression

QUOTABLES:

"Don't ever stay in a situation longer than necessary because you feel like you had a time commitment"

"That false positivity culture, I think, is very toxic. I think it's important to acknowledge wherever you are and acknowledge the emotion and I think that it doesn't mean an absence of faith."

GUEST INFORMATION:

Ariane Turner

lookgoodlivewell.com

IG | @ariane.turner - instagram.com/ariane.turner

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

You get a discount! You get a discount! Everybody gets a discount!

While it might sound completely logical to believe that sales & discounts are super effective for your brand, Tara warns against this common and sometimes dangerous misconception. Why?

In this episode, Tara explains how non-stop sales & discounts could possibly cause a negative impact on your branding and relationships with your consumer, and how to start using them to your advantage instead!

KEY POINTS:

- Being always on sale diminishes your brand's value

- What are the risks of running discounts?

- How can I use sales strategically?

- 5 ways to use discounts without diminishing your brand

QUOTABLES:

"If it is Columbus Day, and you don't want to have a sale, you don't have to have a sale."

"Is the product that's not selling well, not selling well, because it's not good? Or is it not selling well, because there has not been a lot of buzz or communication around the product?"

"It is more expensive to get a new customer than it is to keep an existing customer"

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to Stacking M's with Tara Paton, the business coach with over a decade worth of experience working with corporations and startups such as L'Oréal and Whole Foods.

It's not easy being a 21st-century business owner. So if you are looking for new insights and strategies as you navigate the world of money, entrepreneurial mindsets, and marketing this podcast is just for you. Tune in so you can stand out and stall tall in order to make your business a success.

In our current digital landscape, your own social media pages may seem like the only way to market your product or brand. In this premiere episode, Tara proves this is not the case as she discusses how to diversify your marketing strategies using the PESO model - tune in and find out how this can be applied to your brand to get a more diversified reach.

KEY POINTS:

- Paid Marketing: Ads and influencers

- Earned Marketing: Something you should be proud of that builds trust with your consumer

- Shared Marketing: Collaborating with brands or influencers to share customers

- Owned Marketing: Sealing the deal

QUOTABLES:

"If you're running an ad, and you don't get sales don't get discouraged, because it actually takes between five to seven times for someone to even consider making a purchase from your brand."

"One thing that people absolutely love is to know that somebody else has already tried it; somebody else has already co-signed the product, somebody else has already done all the legwork to say that this product actually does what it says it does."

PRODUCTS / RESOURCES:

Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com

Visit Tara's website at tarapaton.com

IG | @tarasoether - instagram.com/tarasoether

Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)