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The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while.

In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of filling this role.

I refer to this as Founder Marketing.

When a young company is hiring for this role, it’s a responsibility that can’t be left to the fundamental content creation tasks. A capable candidate must be able to channel their inner founder in order to create content that resonates across: sales, marketing, product, and support.

Someone that not only knows how to create a piece of content, but that also is as passionate for the business as they are the audience.

I’d love to hear your thoughts in the comments or engage with the following Twitter thread.

My friends @CasJam and @JordanGal are looking to hire for the "Media Creator" role. I do this for @CastosHQ and have lots of thoughts.

Someone that can execute, what I call, "Founder Marketing."

Let's start a