Founder shadowing (make it a thing?)
chatGPT vs. hiring a writer
Go to market strategy
Dialing in ICP
What is marketing, really?


Follow Brian and Jordan:

Jordan's company, Rally 
Brian's company, Clarityflow 
Jordan on Twitter 
Brian on Twitter

Founder Shadowing

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys.  From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life.  It's all here in Brian and Jordan's weekly(ish) updates.

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Choosing a name. YouTube experiments. SEO. Reaching a foreign industry. Branding exercise. The New York Knicks.
Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Connect with Brian:

Brian's consultancy: Instrumental Products
Brian's YouTube channel: @briancasel
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Startup Names

Protyping with AI.  Burnout aftermath.  Validation theories that need retiring.  Go-to-market.  MVP speed.  SaaS UI components as a service.  Kitchen Reno.  Passover.  Knicks Games.
Connect with Brian:

Brian's Product Studio:  Instrumental Products
Brian's YouTube channel:  @briancasel
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Entrepreneurial Seasons

Email for SaaS.  Selling to Main Street.  AI in the real world.  Offloading customer support.  UI/UX consultancy pricing.  YouTube experimentation.  Vacation guilt.  Kitchen renovations.
Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Connect with Brian:

Brian's consultancy: Instrumental Products
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Not Selling to SaaS

Exploring products that sell to SaaS.  Flights.  Credit card points.  Passover.  Elections.  Twitter.  Validation.  No-kids vacations.
Connect with Brian:

Brian's Product Studio:  Instrumental Products
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Sell to SaaS?

Idea hunting.  Competitors.  Levels.  Portfolios.  Rough products.  Customer success.  Weekly pricing.  Productized services.  Earthquakes.  Supplements.
Connect with Jordan:

Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal

Connect with Brian:

Brian's consultancy: Instrumental Products
Brian's SaaS, Clarityflow 
Brian on Twitter: @casjam
Brian on Threads: @brian.casel

Founder Shadowing

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