In this episode, host Joseph Fitzgerald chats with Will Baggett, co-founder of Monetize Your Message, about his journey in the professional speaking industry and the business behind it. Will shares how a chance encounter with co-founder Darren K. Roberts on Twitter in 2017 blossomed into a thriving partnership focused on helping aspiring speakers turn their passion into a sustainable career.
Will provides a behind-the-scenes look at the growth of Monetize Your Message, now in its third year, including lessons learned in content creation, marketing strategies, and leveraging email campaigns for audience engagement. He dives into their approach to creating “thumb-stopping content,” using tools like lead magnets and newsletters to build credibility and trust with their audience.
The conversation also touches on the challenges of differentiating themselves in a saturated market, the importance of authenticity in speaking, and their efforts to elevate the industry by focusing on quality and impact. Will explains how their annual conference has become a cornerstone of their strategy, offering actionable tools and insights for speakers to refine their craft.
Finally, Will discusses the long-term vision for Monetize Your Message, emphasizing their goal of empowering speakers with the skills, marketing strategies, and storytelling techniques needed to stand out in an increasingly competitive space. He also reflects on how the pandemic reshaped the speaking industry with virtual opportunities and shares advice for adapting to future trends.