In this episode of Founders Future, Elliott Boll is joined by Laura Barnard, the founder of Breakthru Brands, and the author of Leadership Types. Laura shares her inspiring journey of founding Breakthru and her vision for changing leadership paradigms. She recounts her transition from a consulting role to creating a business focused on increasing visibility and diversity in leadership, drawing on her experience in branding, psychology, and leadership.
Laura explains how her book challenges traditional leadership stereotypes, offering a new model of leadership that incorporates motivational psychology and archetypes. She highlights the 12 leadership types and how they can be used both for personal growth and team development.
Looking ahead, Laura discusses her strategy for scaling Breakthru, focusing on B2B partnerships with organizations interested in transforming their leadership cultures. She also addresses the challenges of reaching decision-makers and how to approach the slow sales cycle in leadership development.
For entrepreneurs and leaders, Laura’s advice is clear: don't worry, work. By focusing on action and solving problems, founders can navigate obstacles and push their businesses forward. Tune in for actionable insights on leadership, business growth, and the importance of diverse leadership in today's world.