Founders In The Lab with Ruben Kanya

In this reflective and action-driven episode of In The Lab, Ruben delves into the journey of achieving mastery—highlighting the hidden phase most people overlook: the “unknown unknowns.” Drawing from personal experiences, mentorship, and timeless truths, Ruben outlines the true roadmap behind long-term success, unpacking the layers of persistence, experimentation, and compound growth required to break through.

Ruben shares how mastery is less about tactics and more about staying the course through setbacks, learning from mistakes, and compounding skill sets over time. He breaks down the gap between optimism at the start of any venture and the often painful—but essential—process of trial and error that follows. With real examples from the short-term and mid-term rental world, and frameworks borrowed from industry leaders like Alex Hormozi, this episode delivers a grounded and empowering reminder: success is not instant, but it is inevitable when you stick with the process.

If you’ve been wondering whether you’re still on the right path, or if the hard work is ever going to pay off—this episode is the clarity and encouragement you need to keep going. Tune in now to recalibrate, realign, and recommit to your long-term vision.

#AchievingMastery #CompoundEffect #RealEstateJourney #StayTheCourse 

Welcome to the lab! Today, we are joined by Zach Lemaster, the founder and CEO of Rent To Retirement, the nation's leading turnkey investment company. Zach is a seasoned real estate investor, licensed broker, and former US Air Force Captain, who transitioned from a career in optometry to building a multimillion-dollar real estate portfolio. His expertise spans single-family, multifamily, commercial, and new construction investments. Zach started investing while working as an optometrist and quickly realized that his local market wasn’t providing the best opportunities for building long-term wealth. This led him to explore out-of-state investing, a move that dramatically accelerated his portfolio growth. However, he found that many investors struggled with identifying the right markets, building reliable teams, and securing financing—challenges that inspired him to create Rent To Retirement. His company now helps investors overcome these barriers by providing turnkey investment opportunities in high-growth markets, complete with expert guidance and strategic financing options.

In this episode, Zach breaks down the key fundamentals of real estate investing, emphasizing the importance of consistency, market selection, and long-term wealth-building strategies. He shares how investors can tap into high-growth markets and acquire properties below market value through exclusive partnerships with national builders. Zach also reveals powerful financing options—including 5% down investor loans—that allow investors to accelerate growth while maintaining cash flow. Zach explains why investing in the right market is more important than just chasing cash flow and how equity, appreciation, and tax benefits play a critical role in achieving financial independence. He also walks us through real-life case studies of investors using turnkey properties, cost segregation, and strategic debt to optimize returns.

If you want to maximize your real estate investments, reduce risk, and scale your portfolio faster, this episode is packed with insights that can change the game for you.

HIGHLIGHTS OF THE EPISODE:

22:44 Zach talks about dealing with analysis paralysis

24:13 Zach talks about maximizing tax advantages

KEEPING IT REAL:

06:18 - The power of consistency in real estate investing

09:09 - How to overcome analysis paralysis

16:19 - Why choosing the right market is crucial for long-term success

22:29 - The hockey stick effect and when to expect real wealth growth

27:02 - 5% down financing strategy for scaling your portfolio faster

32:48 - Hidden tax advantages that can accelerate your wealth

40:13 - Maximize incentives and build instant equity when buying real estate

46:23 - Key metrics Zach uses to identify profitable markets

54:00 - Building a community and leveraging mentorship for success

1:07:45 - We are OUT!!!

CONNECT WITH THE GUEST

Website: https://www.renttoretirement.com/

Linkedin: https://www.linkedin.com/in/zach-lemaster-7b1530238/

Instagram: https://www.instagram.com/renttoretirementinvest/

Youtube: https://www.youtube.com/c/RentToRetirement/featured

#RealEstateInvesting #TurnkeyInvesting #MarketAnalysis #CashFlow #WealthBuilding

In this powerful episode of In The Lab, Ruben breaks down a game-changing concept that can unlock doors, accelerate your success, and remove unnecessary roadblocks— by simply “asking anyway”. He shares real-world case studies of how just one question, even in the face of doubt or rejection, has led to major breakthroughs in business, funding, and negotiations. Whether it’s landing a deal, securing better financial terms, or navigating obstacles in real estate, Ruben reveals why asking anyway is an underrated yet crucial skill that can transform your results.

Ruben highlights the importance of persistence, pushing past limiting beliefs, and refusing to accept a single ‘no’ as the final answer. He explains how high achievers use this principle to gain access, negotiate better deals, and create opportunities where none seemed to exist. From financing strategies to real estate negotiations and scaling businesses, this episode is filled with actionable insights that will challenge you to rethink your approach to problem-solving and success.

If you've ever hesitated to ask for something that could move your business or life forward, this episode is for you. Tune in now to learn how to master the art of asking anyway and start unlocking new possibilities today!

#AskAnyway #SuccessMindset #NegotiationTips #EntrepreneurMindset #GameChanger

Welcome to the lab. Today, we're joined by Brandon Elliott, the founder of Credit Counsel Elite, where he teaches business owners and real estate investors how to access up to $500,000 in business credit at 0% interest every six months. Brandon’s journey is one of resilience—after facing major setbacks early in life, he turned those challenges into fuel, building a $3.5 million net worth through strategic credit and real estate investing. Featured in Yahoo Finance’s Top 100, Brandon is proof that leveraging the right financial tools can transform lives.

In this episode, Brandon breaks down how to fix, build, and leverage credit to unlock massive funding and scale investments. He explains the power of business credit—why it’s different from personal credit, how banks evaluate borrowers, and how to use it to acquire real estate, fund business growth, and maximize cash flow. Brandon shares insider tips on removing hard inquiries, boosting credit scores within 30 days, and structuring applications for the highest approval odds. He also reveals the most common credit mistakes that cost investors thousands and how to avoid them.

If you want to eliminate bad debt, optimize your credit profile, and unlock six figures in capital for real estate or business ventures, this episode is for you. Tune in now to learn how to think like a bank, become your own lender, and build long-term wealth through strategic credit leverage.

HIGHLIGHTS OF THE EPISODE:

22:44 Brandon talks about business credit vs personal credit

37:05 Brandon talks about making sure you have good debt.

KEEPING IT REAL:

06:18 - Fixing your credit first is critical (even for 800+ credit scores)

09:09 - How to get $500K in business credit

16:19 - Banks view high credit inquiries as a red flag

22:29 - Good debt vs. bad debt

27:02 - Business credit vs. personal credit

32:48 - Leveraging credit for real estate investments and scaling

40:13 - The hidden costs of bad credit

46:23 - Become your own bank using credit and life insurance

54:00 - The importance of mentorship and surrounding yourself with experts

58:54 - We are OUT!!!

CONNECT WITH THE GUEST

Website: https://creditcounselelite.com/

Linkedin: https://www.linkedin.com/in/brandon-elliott-6b1643148/

Instagram: https://www.instagram.com/brandonelliottinvestments/?hl=en

Youtube: https://www.youtube.com/channel/UCShy24LfKaYROZNXekFt2CA/playlists

#BusinessCredit #RealEstateInvesting #CreditHacks #WealthBuilding #entrepreneurmindset

Welcome to the lab. Today, we’re joined by Kendal Cann, a financial expert dedicated to educating families and entrepreneurs on building wealth and securing their financial futures. Growing up immersed in the financial industry, Kendal developed a deep understanding of budgeting, investing, and wealth preservation from an early age. She became a fully licensed financial professional before the age of 23 and has since focused on helping high earners and entrepreneurs align their personal and business financial strategies for long-term success.

In this episode, Kendal breaks down the key pillars of financial defense—budgeting, cutting unnecessary expenses, and making smarter spending decisions—to help individuals avoid common money pitfalls. She shares how consumerism and subscription-based spending habits quietly eat away at wealth, and why tracking and optimizing spending is the first step toward financial stability. Kendal also dives into the importance of strategic investing, highlighting the power of Roth 401(k)s, HSAs, and real estate as essential tools for long-term wealth creation. She explains how understanding your financial foundation can help you avoid being "house poor" and why many Americans are unknowingly living paycheck to paycheck, regardless of income level.

If you want to stop leaking money, make smarter investments, and create a financial game plan that actually works, this episode is for you. Tune in now to learn how to take control of your finances, optimize your investments, and build long-term wealth.

HIGHLIGHTS OF THE EPISODE:

18:12 Kendal talks about the era of the subscription model

52:49 Kendal talks about social media and spending habits

KEEPING IT REAL:

06:21 - Early exposure to finance

07:54 - Financial literacy from childhood and real-world experiences

10:28 - The impact of consumerism on financial health

14:52 - Subscription models are draining finances

22:16 - Financial boundaries for food, subscriptions, and lifestyle spending

27:49 - Financial classes and how income is distributed

30:11 - Homeownership can be a financial trap if done incorrectly

32:57 - How social media influences spending

46:21 - The impact of financial habits on long-term wealth accumulation

48:00 - Key financial habits of successful individuals and couples

50:36 - The importance of financial transparency in relationships

54:23 - Conversations you should be having with your parents about money

1:02:04 - Investing strategies: Roth 401k, HSA, and compound growth

1:06:03 - How to use an HSA as a tax-free retirement tool

1:10:19 - Managing personal and household finances before investing

1:16:28 - Renting vs. buying

1:20:45 - The importance of financial education and self-learning in 2025

1:22:26 - Final thoughts and key takeaways for financial success

1:25:19 - We are OUT!!!

CONNECT WITH THE GUEST

Website: https://privilegedplanning.com/

Linkedin: https://www.linkedin.com/in/kendalcann/

Instagram: https://www.instagram.com/kendal.cann/?hl=en

Facebook: https://www.facebook.com/KendalCann/

Tiktok: https://www.tiktok.com/@kendal.cann

Linktree:https://linktr.ee/Kendal.cann

#FinancialFreedom #WealthBuilding #MoneyManagement #PersonalFinance #RealEstateInvesting

In this transformative episode of In The Lab, Ruben explores the undeniable impact of proximity—who you surround yourself with and how it directly influences your success. He breaks down why being in the right rooms, around the right people, and absorbing the right belief systems can be the ultimate game-changer in achieving your goals. Through personal experiences and powerful insights, Ruben shares why proximity is more than just networking—it’s about aligning yourself with those who have the results you aspire to have.

Ruben discusses the importance of having a mentor, borrowing belief systems, and calibrating your internal GPS toward success. He explains why being in the right environment, much like a sponge absorbing its surroundings, can shift your mindset, accelerate your learning, and remove self-imposed limitations. Ruben also shares practical strategies on how to identify, connect with, and learn from the people who are already where you want to be.

If you're serious about leveling up in 2025, this episode is packed with actionable advice to help you make smarter choices about who you spend time with and how to leverage those relationships for massive growth.

Tune in now to learn how to get in proximity to the right people, shift your mindset, and position yourself for the success you deserve!

#PowerOfProximity #SuccessBlueprint #MentorshipMatters #LevelUp #SurroundYourselfWithWinners

Welcome to the lab. Today, we have Alessandro Chesser, CEO of GetDynasty, a company revolutionizing estate planning and asset protection by digitizing the trust creation process. Alessandro brings a wealth of experience from his background in finance, tech, and sales, including scaling a startup to an $8 billion valuation. His expertise spans credit analysis, strategic planning, and digital transformation—key elements he’s now applying to make trusts more accessible, affordable, and seamless for investors and everyday Americans.

In this episode, Alessandro shares his journey from leading sales at a high-growth startup to identifying a major inefficiency in the estate planning space. He explains why traditional trust creation is outdated, expensive, and overly complex—and how GetDynasty is removing friction by allowing users to create a legally valid trust in minutes. Alessandro also dives into the major benefits of having a trust, including avoiding probate, asset protection, privacy, and tax advantages, and clears up common misconceptions about revocable vs. irrevocable trusts. He discusses how digital solutions are changing the estate planning landscape and why investors, in particular, should prioritize trust formation sooner rather than later.

If you’ve been putting off creating a trust because of the cost, time, or legal barriers, this episode will show you how easy it can be. Tune in now to learn how to protect your assets, streamline estate planning, and secure your financial future with a trust.

HIGHLIGHTS OF THE EPISODE:

17:18 Alessandro talks about primary use cases for trust.

33:08 Alessandro talks about using asset protection strategies

KEEPING IT REAL:

06:04 - The biggest problem GetDynasty is solving

12:13 - Traditional trust creation is outdated and expensive

17:14 - The four main benefits of having a trust

25:03 - GetDynasty makes trust creation free, fast, and digital

33:34 - Asset protection strategies for real estate investors

40:06 - How a trust keeps you off public records

45:56 - Who should have a trust and when to set one up

51:11 - We are OUT!!!

#Trusts #AssetProtection #EstatePlanning #WealthPreservation #DigitalTrusts #RealEstateInvesting #FinancialFreedom

Welcome to the lab. Today, we're thrilled to have Seth Bradley, a real estate securities attorney, fund manager, and Chief Legal Officer at Tribevest. With a background as a fund manager, lead sponsor, real estate broker, and startup executive, Seth has a deep understanding of capital raising, deal structuring, and compliance in commercial real estate. His passion lies in educating investors on how to legally and effectively raise capital, structure deals, and scale their portfolios.

In this insightful episode, Seth unpacks the nuances of raising capital the right way, the importance of securities compliance, and the power of fund structures in real estate. He shares how he transitioned from being a real estate attorney working on syndications to actively raising capital himself—leveraging his expertise to grow a portfolio that scaled to $120 million in acquisitions in 2022 alone. Seth explains why most people raising capital are doing it wrong, the legal pitfalls of co-GP models, and why fund-of-funds structures are becoming the go-to model for capital raisers. He also covers the importance of authority, trust, and network when raising capital and how to structure deals in a way that benefits both the syndicator and the investors.

If you're looking to raise capital legally, scale your portfolio faster, and structure deals the right way, this episode is packed with must-know insights that can save you from legal trouble while maximizing your profits. Tune in now to learn how to legally raise capital, build a fund, and become an authority in your space!

HIGHLIGHTS OF THE EPISODE:

16:00 Seth talks about experimenting in real estate in order to find your niche

36:54 Seth talks about why you need grit, persistence and systems

KEEPING IT REAL:

11:50 - From house hacking to multifamily syndications

16:26 - Experimentation in real estate before niching down

22:33 - Why attorneys fail to leverage real estate investing

27:01 - First raise and early challenges

34:39 - Pillars of raising capital: Money, Trust, and Network

41:16 - Capital raising requires grit, persistence, and systems

47:43 - The co-GP model is NOT compliant

56:06 - Fund of funds: compliant capital raising for others

1:02:19 - How fund managers get compensated

1:09:06 - Best practices for structuring legal, scalable investment funds

1:17:39 - We are OUT!!!

You can check out more of our content here: https://bit.ly/3h40ykk

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LinkedIn: https://www.linkedin.com/company/the-real-estate-experiment-network

Linktree: https://linktr.ee/therealestateexperiment

Thanks for Watching! There’s only one thing left to do, Let’s build!

#RaisingCapital #FundOfFunds #RealEstateInvesting #Syndication #InvestorEducation #ScalingRealEstate

In this reflective and action-driven episode of In The Lab, Ruben delves into the 10 proven principles that have shaped his journey and can help redefine yours. Drawing from personal experiences, mentorship, and timeless truths, Ruben outlines a roadmap for growth, clarity, and success as we navigate 2025. From the power of decision-making to the transformative nature of trusting the process, this episode is packed with actionable wisdom to help you conquer your goals and build momentum.

Ruben revisits key strategies, referencing concepts from the "12 Week Year" episode. He breaks down why focusing on short-term, high-impact goals can yield exponential results and why aligning your activities with your objectives is essential for sustainable growth. Ruben also emphasizes the importance of leveraging The Compound Effect, trusting proven processes, and becoming the person capable of achieving the desired outcomes.

This episode is a must-listen for anyone striving to make meaningful progress in their personal or professional life. Whether you’re an entrepreneur, investor, or someone aiming to redefine their goals, Ruben’s principles will inspire you to take action and build the life you desire.

Tune in now to learn how to implement these 10 proven principles, align your focus, and build the foundation for a successful 2025!

You can check out more of our content here: https://bit.ly/3h40ykk

FOLLOW ME ON:

Instagram: https://www.instagram.com/therealestateexperiment/

Facebook: https://web.facebook.com/therealestateexperiment/?_rdc=1&_rdr

LinkedIn: https://www.linkedin.com/company/the-real-estate-experiment-network

Linktree: https://linktr.ee/therealestateexperiment

Thanks for Watching! There’s only one thing left to do, Let’s build!

#10Principles #GoalSetting #MomentumMatters #TrustTheProcess #SuccessIn2025

In this insightful episode of In The Lab, Ruben dives into the transformative concept of the "12 Week Year," inspired by the book by Brian P. Moran. Ruben highlights how breaking your annual goals into 12-week increments can help you maintain focus, create urgency, and drive consistent results. He explains how this approach shifts your mindset, trims the fat from your priorities, and leverages Parkinson’s Law to optimize productivity.

During the discussion, Ruben references episode 309, Redefining Your 2025 Era, where he introduced strategies for leveraging AI as a “cabinet of advisors” to guide your goal-setting and planning. Building on that foundation, this episode focuses on creating a 12-week framework to supercharge your results and redefine how you approach your goals in 2025.

Ruben shares how to reverse-engineer your long-term vision into actionable short-term milestones, ensuring every week counts toward achieving your goals. He emphasizes the importance of flexibility in planning, allowing for unexpected challenges while maintaining progress. By aligning your goals with metrics and accountability, you can create a repeatable framework for success.

This episode is packed with actionable insights on building momentum, staying intentional, and achieving clarity through concise goal-setting strategies. Whether you're a seasoned entrepreneur or just getting started, this episode equips you with the tools to redefine your approach to success in 2025.

Tune in now to learn how to accelerate your progress, maintain focus, and accomplish more in the next 12 weeks than most do in a year!

#12WeekYear #GoalSetting #ProductivityTips #StrategicPlanning #SuccessBlueprint