The Revenue Formula

Founders maze: A real look at a company in the making

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No. This is not a tactical episode. But. You will get a real look inside of a company being created.

  • (00:00) - Introduction
  • (04:01) - Scar tissue
  • (09:31) - Feedback and Market Research
  • (13:28) - AI in Data Analysis and Future Prospects
  • (16:06) - AI's Growing Influence in Business
  • (18:06) - Exploring New Data Sources
  • (19:05) - Challenges and Opportunities in AI Adoption
  • (20:07) - Pivoting to Product Marketing Managers
  • (21:50) - VC Inbounds and Funding Decisions
  • (23:02) - Mickel's Departure and Reflections
  • (25:05) - Breakthrough in Data Integration
  • (27:26) - Introducing the GTM Graph
  • (30:55) - Use Cases and Applications
  • (36:31) - Call to Action and Conclusion

    • This episode is brought to you by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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