You can’t sell your product or service unless you get it in front of the right people. Even if you’re the most technical founder out there, you still need to understand how to tee up your solution for your target customers. So today, we’re discussing how founders can develop their marketing skills without spending a lot of time or money. I spoke with Keith Kriegler, the founder of Savvyeur, a Chicago-based startup helping entrepreneurs apply effective marketing campaigns to achieve their business goals through online courses, coaching sessions, and done-for-you execution services.
Keith and I discuss why it’s important for founders to build a foundational understanding of marketing, the necessary alignment between strategy and tactics, and some areas of marketing that serve as good starting points for entrepreneurs to begin their marketing education. Keith brings more than 20 years of experience in the field and is a terrific mentor to first-time founders.