I love perfume so much! But when I learned how toxic and detrimental most perfumes and candles are for our health... well, I threw everything away immediately! I discovered PHLUR, a fragrance company co-created by Eric and Cynthia Korman to consciously curate beautiful and effective products that won’t harm you (crazy, right?). 

Today on The Platform...

• Why are high-end fragrances sold at such a ridiculous price point?
• Building a brand that’s about fragrance, from the ground up
• What role can fragrance play in your life?
• Why some natural ingredients aren’t sustainable & some synthetics are safely sourced
• Not using anything from the International Union for Conservation of Nature’s Red List of Threatened Species
• PHLUR starts with an idea or a moment in time, as opposed to an olfactive direction
• The art + science that goes into create a fragrance
• “All that matters is what you like”
• How regulations around fragrances might be changing in the near future
• The biggest challenge in launching the company + building the brand
• The self-care + beauty industries are predominantly run by men
• Expanding the PHLUR product line
• The ‘Clean at Sephora’ initiative

Resources:

• Learn more at PHLUR.com
• Connect with Eric on Twitter: @eakorman
• Connect with PHLUR: Instagram | Facebook | Twitter
• Check out the PHLUR playlist on Spotify: open.spotify.com/user/phlurscents