I'm kicking off a new era of Too Niche? and joining me is the Internet’s favorite scent expert, Sir Candle Man. We dive into his origin story, spring/summer fragrance trends, and the power of brand storytelling—plus his top recs under $30, $50, and beyond.

Recs links from this episode here and show notes and more over on the Too Niche Mood Board.

Thank you to OSEA and their new Ocean Wave Cleanser for supporting today's show, use code NICHE for 10% off at OSEAmalibu.com.