In this episode of the Elixir Mentor Podcast, I step a little outside the BEAM to talk with Francesco Ciulla, Head of DevRel at Zerops. Francesco came up as a Rust developer and content creator with a 300,000-subscriber YouTube channel, and we get into the problem every builder runs into: getting developers to actually adopt what you ship.

Francesco shares how he went from a corporate developer role at the European Space Agency to going independent, building an audience, and publishing his own Rust book. We talk about why distribution matters as much as the work itself, how public speaking changed him, and what being a developer looks like in 2026 with AI in the mix.

From there we get into developer relations directly. Francesco explains what the job actually is, why you can't advocate for a product you don't believe in, and how he builds credibility for something he didn't write. He breaks down what Zerops does as a platform, how it compares to running things on GCP, and where developers fall off between signing up and getting real value.

We also cover building a brand by declaring it and not stopping, why negative comments are a sign your audience is growing, language tribalism in tech, the risks of shipping vibe-coded projects without thinking about security, and what it takes to run Elixir on Zerops. A useful conversation for anyone trying to get a tool, a project, or themselves in front of developers.

Resources Mentioned:
- Zerops:https://zerops.io

Connect with Francesco:
- X/Twitter:https://x.com/FrancescoCiull4
- Website:https://francescociulla.com

Sponsors:
- BEAMOps:https://beamops.co.uk
- Paraxial.io:https://paraxial.io

SUPPORT ELIXIR MENTOR
- Elixir Mentor:https://elixirmentor.com