Episode 104: On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...

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Timestamps:

00:00 - Intro

02:01 - What is Benetrends?

03:29 - What is ROBS? How does it work?

15:04 - What is the ROBS Plus?

21:01 - Why a C Corporation?

23:20 - Multiple classes of stock

32:23 - How is this a tax-free transaction?

37:35 - When you sell the business?

43:50 - Peter Thiel story

48:44 - Common questions

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Links:

⁠Benetrends⁠

Innovative Financing booklet - email [email protected]

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.