Franchise Today

Encore Presentations from the second annual Franchise Legal Series continue this week on Franchise Today. In the third segment of the seven-part series, Host, Paul Segreto, welcomed as his guest, Lee Plave, Owner and Co-founding Partner at Plave Koch PLC. Paul and Lee focused their discussion on utilizing social media within a franchise environment with emphasis on the legal perspective including social media policies and procedures, franchise sales compliance, social media litigation and of course, benefits of utilizing social media within a franchise organization.

This week Franchise Today continues with it Encore Presentations of the Second Annual Franchise Legal Series. In the second segment of the series, Host, Paul Segreto was joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discussed social media and e-discovery legal issues.

This week on Franchise Today begins Encore Presentations from the Second Annual Franchise Legal Series. The series had been expanded to seven segments in 2011, up from four segments in 2010. In the series premier, Franchise Attorney, Lane Fisher joined Franchise Today host, Paul Segreto to discuss Financial Performance Representations, or as they are more commonly kown throughout franchising, FPRs. Also a guest on the first Franchise Legal Series on Franchise Today, Lane Fisher is a Partner at FisherZucker LLC and is extremely active within the International Franchise Association. Focusing on FPRs, Lane and Paul discussed non-traditionl FPRs, fear of including FPRs in FDDs, and FPR misconceptions by franchisors and attorneys alike. In addition, Lane and Paul also touched upon the International Franchise Expo and the IFA-hosted Small Business Lending Summit, both of which had occurred just prior to the legal series.

As franchise professionals converge on Anaheim, California for West Coast Franchise Expo 2012, the obvious focus is on franchise sales. As such, Franchise Today has pulled out of its archives a very popular and informative segment on franchise sales best practices. In this Encore Presentation from the 2nd Annual franchise Legal Series in 2011, Host Paul Segreto welcomed Warren Lee Lewis as his guest.. A Partner - Franchising and Licensing at Akerman Senterfitt, and a frequent guest on Franchise Today, Warren is the author of The Franchise Sellers Handbook. In this segment, Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selling a franchise to a prospect, and examples of franchise sales gone wrong.

To coincide with Franchise Update's Leadership & Development Conference, this week on Franchise Today is an Encore Presentation that focused on many of the same points being discussed at the conference.

In this very popular segment, host, Paul Segreto was joined by BrightStar Co-founder & CEO, Shelly Sun, a leader not only of her very successful brand, but in franchising as a whole. Besides talking about what it takes to be a successful franchisor, Paul and Shelly discussed her book, Grow Smart, Risk Less, and her then recent appearance on the popular reality show, Undercover Boss.

This week on Franchise Today, host, Paul Segreto will be joined by franchise industry veteran, Stan Friedman. Across an extensive career, Stan has excelled by introducing franchising outside the mainstream. Whether as Founding Member of the IFA Diversity Institute or as chair of the advisory board of the Professional Athletes Franchise Initiative or within key leadership positions at several prominent franchise organizations, Stan has repeatedly thought outside the box to create opportunities for individuals outside the typical franchise candidate profile.

Due to popular demand this week on Franchise Today is an Encore presentation of last week's broadcast when host, Paul Segreto was joined by several of the presenters at the upcoming virtual event, Franchise Social Media Summit. Developed and produced by FranSummit, another strategic partnership with FranchisEssentials Media Group, producer of Franchise Today, the event will take place online September 24-28, 12-2PM CT each day. Paul and his guests discussed the various topics to be discussed at the Summit.

This week on Franchise Today, host, Paul Segreto is joined by several of the presenters at the upcoming virtual event, Franchise Social Media Summit. Developed and produced by FranSummit, another strategic partnership with FranchisEssentials Media Group, producer of Franchise Today, the event will take place online September 24-28, 12-2PM CT each day. Paul and his guests will discuss the various topics to be discussed at the Summit.

It's an exciting time at Franchise Today with the launch of its fourth season on Thursday, September 6th at 11AM CT - 12PM ET. In the premiere show, host, Paul Segreto welcomes as his guest, Susan BlackBeth, Chief Operating Officer of Super Wash and Founder of Dealmakers Summit.

On August 28-29, at the Hotel Sofitel, the first ever Dealmakers Summit took place, matching franchise brands with private equity professionals. The event also included educational sessions, one-on-one meetings, panel discussions and the all-important, networking. Working in tandem with a strong group of advisors and sponsors, Susan took a strong vision and made it a reality.

In this segment of Franchise Today, Paul and Susan discuss Dealmakers Summit, including events leading up to the summit. Of course, as there was a great deal of confidential information shared at the event, Paul and Susan will work around such information and provide a recap of the event.

In this last Encore Presentation of the Summer Replay Series on Franchise Today, we go back to February 2012 when Paul Segreto welcomed as his guest, International Franchise Association President & CEO, Steve Caldeira. Paul and Steve discussed the then recently completed IFA Annual Convention in Orlando, Florida. In addition, the discussion turned to franchisor access to credit and the then upcoming Small Business Lending Summit. Also, with a focus on attracting transitioning military personnel into franchising under the IFA VetFranProgram, and with special events and exhibits at the convention specific to this effort. Paul and Steve discussed some of the particulars of the IFAs veterans initiative.