Frank Goncalves has been immersed in saltwater fishing since childhood, growing up in the East Coast's largest fishing port of New Bedford, Massachusetts. This proximity to the salt, a lot of commitment, and his abundant creativity have produced a very talented surfcaster. Sure, there is "putting in the work," his effort is legendary, but many of us can stand on a rock. Frank Goncalves separates from the pack with his attention to detail and a creative mind that powers his day job as a graphic designer but is also critical to his surfcasting success. Frank, like all creators, operates with a set of facts, intuition, and a willingness to try things of which some don't work out, but the results in aggregate are quite impressive.