(originally aired July 2006)
In their earlier POWERSHIFT, the Tofflers coined the word "prosumer" for people who consume what they themselves produce. Think of all the tasks - from ATM deposits to online airline reservations - that we now do for ourselves. In REVOLUTIONARY WEALTH they expand the concept to reveal how many of our activities - parenting, volunteering, blogging, organizing a neighborhood council, etc. - pump free lunch from the non-money economy into the economy that economists track.
After both working in manufacturing jobs and unions in their youth, Alvin and Heidi Toffler have gone on to write perhaps the most influential work on the future. Alvin Toffler has been a visiting professor at Cornell University, a faculty member at the New School for Social Research, a White House correspondent, an editor at Fortune magazine. Books include Future Shock; The Third Wave, and Powershift.
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